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Summary:

Mitt Romney’s VP pick will be announced via a smartphone app. His campaign is updating President Obama’s own VP announcement method in 2008, which was via text message, for this era, which is undeniably the era of native mobile apps.

Mitt's VP app

Here’s one way to get people to download your app: announce that it’s the first place you’re going to reveal the highly anticipated choice of your running mate. That’s what 2012 Republican presidential candidate Mitt Romney’s campaign did on Tuesday.

The free app is (rather unimaginatively) titled “Mitt’s VP.” It’s is available for iOS and Android devices.

A Romney campaign press release proclaimed Tuesday: “Users of the app will be the first to get the news on the biggest political decision of the year through an instantaneous alert on the one device most people carry around the clock — their phone.”

It’s still a mystery when the VP pick will be named, but it will be before the Republican National Convention, which kicks off August 27.

Romney’s campaign is updating Obama’s own VP announcement method in 2008 (via text message) for this era, which is undeniably the era of native mobile apps.

Hopefully the Romney campaign’s second smartphone app effort includes a thorough spellcheck this time around. When Romney’s “With Mitt” app was introduced in May, it became an almost-instant punchline for misspelling America as “Amercia.”

President Barack Obama’s reelection campaign also revealed its own mobile app on Tuesday, an updated iOS app. Obama, however, doesn’t have a major news hook  to drive downloads like a running mate to announce — he already has one.

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  1. careful.. a little bias slipping thru there…

  2. I hope you pick a strong candidate that will increase votes! The country is at stake here.

  3. Tired of even the stupid tech news people being biased. Jeez.

  4. Wonder who will win the social media race this election.

  5. I’m fond of app building, my favourite online service is Snappii as it allows creating iOs and Android apps without programming skills. Besides they are constantly adding new powerful features to their apps that makes them really hot.

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