21 Comments

Summary:

You want to know which media companies are making the most money in the digital economy? Welcome to the second-annual paidContent 50 list

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49. Yell Group

Classifieds, United Kingdom (Public)

Last year’s rank: #31

Digital Content Revenue

$723,770,000 (28% of total)

Digital Snapshot

“Let your fingers do the walking,” the Yellow Pages publisher used to say, back when the slab-sized tome was the go-to directory for finding local business listings. Yell has tried to replicate its print place online through Yell.com, YellowBook.com and mobile apps, but has gone on losing local business searchers to search engines and, now, location-based check-in and review services. The same economic downturn that has hit local business advertising spending in print even dented Yell’s digital efforts last year, when its digital directories sales dipped by 11 percent.

Key Move

Yell is rebooting. A new CEO Michael Pocock hired MSN’s Scott Moore as chief digital officer, opening new digital offices in Seattle and refocusing on providing customers marketing services like website creation and SEO, rather than just plain-old listings. Yell built 337,000 of those sites in 2011, with a 112 percent growth in digital services revenue helping to hold overall digital sales up at nearly a third of the total. Now Yell wants to disconnect from the past, rebranding as “Hibu” – a name it acknowledges means absolutely nothing.

Our Methodology

Digital directories revenue of £111.2 plus digital services revenue of £72.0 million from across operating countries.

Source: Annual results

– RA

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  1. “Creating this list wasn’t easy.”

    I can imagine. Manipulating the numbers to get Microsoft into the top 10 must have been really tough.

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    1. lol. but seriously, they didn’t manipulate anything. this info is from public data on revenues and their entire methodology is described here: http://paidcontent.org/2012/07/31/pc50/52/

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      1. Yes, but they still should have had time to comment on the fact that MSN is no longer part of Microsoft and hasn’t been for several weeks. Sure that means they get to claim the revenue for this year but at least point out that they won’t have it next year.

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      2. AlanL:
        The Microsoft profile page says: “Microsoft recently sold its stake in MSNBC.com.”
        And the research period for all companies here predates that sale.
        Any revenue change as a result will be reflected in next year’s pC50.
        Thanks.

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  2. Does this list distinguish between companies that charge users for access and those that do not, or was that weighted in the rankings?

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  3. Why is eBay not in this list? They have an ad business on eBay.com and their classified sites, and the seller fees they collect are essentially paid ads since the platform doesn’t handle the items. This list is also missing Alibaba Group from China (including Taobao), and Gree from Japan.

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  4. Groupon and Monster are’t really media companies. I’m not even sure that ad agencies should qualify in the same category as Viacom or Time Warner. Totally different business model.

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  5. Mindbendingpuzzles Wednesday, August 1, 2012

    What about Valve and their digital games platform: Steam. I know they are a private company and figures are hard to come by but in 2011 Forbes reckoned they have more than 50% of the 4 billion dollar PC games download market. That is huge.

    I would really love to see Paid Content do some investigation on Valve because they are an incredibly innovative company who really push digital retailing to its limits.

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  6. +1 on looking into Valve

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  7. Google+ is a big strategy shift for Google and could, if executed well, become another digital revenue stream ti augment the search cash cow.

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  8. Abdallah Al-Hakim Wednesday, August 1, 2012

    I think this is a terrific list despite any reservations some people have about the methodology. It really demonstrates the huge growth potential of digital media companies in some of the emerging markets. Also, as a scientist – I note Elsevier being top 5 in revenue (Elsevier is publisher behind many of the top scientific journals).

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  9. Thanks for the pointer on Valve.
    Groupon/Monster/eBay – yes, all interestingly debatable.

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  10. What makes me wonder ist, taht there under th etzop 50 is not a single company from Germany. Germany is the biggest market in EUropa, but no German Hundefutter among the big player. I don’t buy that.

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    1. kenhasselblad – Axel Springer is at #33.

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      1. You might want to add Hubert Burda Media (Germany). Digital Revenue 2011: 937.2 Euro (see http://www.hubert-burda-media.de/chameleon/outbox/public/86cee9e5-720f-fba9-3dc2-33982b8b5069/Media_in_Transition_2012.pdf , page 131)

        Best, Sebastian (Hubert Burda Media)

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  11. Thomson Reuters?! After Eikon failure & loss of half staff..? Are you mad.

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  12. If you want to rank things on revenue, fine. But then don’t call it the ‘Most Succesful List’: Microsoft might ‘make’ $3.9b on digital content, but it also loses around $3b every year too.

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  13. i know a thing that advertising is the best method to rank your own thing in front of the people

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  15. Good Job Mr. Robert

    I am a freelancing SEO and SMM professional. The recent update of google penguin and panda has changed the SEO pattern radically.

    And google has done this algorithm change to spread their digital ads business nothing than this.

    I really hate this because, making loss to others for their own profit is a Digital Crime and Weak Business policy from my view. Check my site Arsenal Highlights

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  16. Tripadvisor is all digital media and is around $750 M in yearly revenue and should likely be included on this list.

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