Comments on: Apple’s new ads not the work of geniuses, but still hit the mark http://gigaom.com/2012/07/30/apples-new-ads-not-the-work-of-geniuses-but-still-hit-the-mark/ Wed, 22 May 2013 04:40:49 +0000 hourly 1 http://wordpress.com/ By: Theli http://gigaom.com/2012/07/30/apples-new-ads-not-the-work-of-geniuses-but-still-hit-the-mark/#comment-871655 Tue, 31 Jul 2012 15:20:03 +0000 http://gigaom.com/?p=548072#comment-871655 Would have been more suitable if these encounters with the “Genius” actually happened at the Apple store. These ads make it look like they want to be a Geek Squad competitor. But anyway…

I understand that people in the tech press wants to put this in as positive light as they can, but I can’t shake the feeling that Apple just made Microsoft look cool and media savvy in comparison.

]]> By: paul http://gigaom.com/2012/07/30/apples-new-ads-not-the-work-of-geniuses-but-still-hit-the-mark/#comment-871623 Tue, 31 Jul 2012 14:39:18 +0000 http://gigaom.com/?p=548072#comment-871623 WIth anyting in life, if you don’t know it can be done (especially how easily it can be done.) you need someone to show you. The ads showcase that people are there to help you do things you didn’t know were possible. No matter how easy they are, they mean nothing, unless you are aware of them. The commercials simple are there to let people know Apple has people who can help them, even with the simple things, that the Mac can do.

I’m sure people who think they won’t work, are not the people who they are for. It’s for the people who don’t know and, will if they watch the ads, they are educated, which is the point.

]]> By: Richard W http://gigaom.com/2012/07/30/apples-new-ads-not-the-work-of-geniuses-but-still-hit-the-mark/#comment-871296 Tue, 31 Jul 2012 03:36:35 +0000 http://gigaom.com/?p=548072#comment-871296 “These ads send the message to non-Apple users “Apple employees will be gentle and condescend to you while you’ll be making an ass of yourself with your ignorance.” It’s not a good message.”

I agree with you on this. The advice of simply ‘drag the music from iTunes’ hardly needs to come from a genius! “Apple Geek” would be a more appropriate term! – certainly look like a geek. I think here in Australia running those ads would be a complete fail.

]]> By: John R. Kirk http://gigaom.com/2012/07/30/apples-new-ads-not-the-work-of-geniuses-but-still-hit-the-mark/#comment-871270 Tue, 31 Jul 2012 02:52:18 +0000 http://gigaom.com/?p=548072#comment-871270 “… to create a humorous situation and sell the product through humor, the ads go too far and depict the misguided customers as utter clueless fools.”-rabensam

You may be right, rabensam. Then again, you may be very wrong. I watched the ads and not once did I picture myself as the man in the airplane, the expectant father or the man who bought what was “basically” not a Mac. But the ads did make me think about how there was help waiting for me at the Apple store if I needed it.

]]> By: John R. Kirk http://gigaom.com/2012/07/30/apples-new-ads-not-the-work-of-geniuses-but-still-hit-the-mark/#comment-871264 Tue, 31 Jul 2012 02:43:31 +0000 http://gigaom.com/?p=548072#comment-871264 Everything seems easy – once one knows how its done.

Many people say that these Ads mock Apple users. I couldn’t disagree more. People – real people – don’t know how to do many of the things that are being shown in these ads. In fact, most people aren’t even aware that these things CAN be done. These ads show people that an Apple employee will be there for then when they need them. That’s a wonderful and powerfully positive message.

]]> By: El Barto http://gigaom.com/2012/07/30/apples-new-ads-not-the-work-of-geniuses-but-still-hit-the-mark/#comment-871076 Mon, 30 Jul 2012 21:46:27 +0000 http://gigaom.com/?p=548072#comment-871076 my mom and dad saw the ads and they have an iMac and iPads. My mom told me she didn’t know that the geniuses could help her learn how to edit movies…i guess the ad is not geared toward creating awareness of their products, but to showcase their ability to train and help people use the products they already bought.

]]> By: rabensam http://gigaom.com/2012/07/30/apples-new-ads-not-the-work-of-geniuses-but-still-hit-the-mark/#comment-871044 Mon, 30 Jul 2012 20:38:19 +0000 http://gigaom.com/?p=548072#comment-871044 With respect, I don’t think the criticisms are exclusively from “tech types.” Nor is the sole complaint that the ads are too conventional. The most frequent complaint I’ve heard is that, to create a humorous situation and sell the product through humor, the ads go too far and depict the misguided customers as utter clueless fools. The ideal ad depicts the fictional customer as someone the viewer would like to be, or can identify with. These ads send the message to non-Apple users “Apple employees will be gentle and condescend to you while you’ll be making an ass of yourself with your ignorance.” It’s not a good message.

]]> By: patrick reynolds http://gigaom.com/2012/07/30/apples-new-ads-not-the-work-of-geniuses-but-still-hit-the-mark/#comment-871000 Mon, 30 Jul 2012 19:47:18 +0000 http://gigaom.com/?p=548072#comment-871000 I think what you’re saying is true– the underlying messages are ‘correct.’ Problem is, they’re not demonstrated as interestingly as in past campaigns. They’re somewhat pedestrian and bring Apple back to the pack brand-wise. While they’re on-strategy, they’re off-execution, in my opinion.

]]> By: Rich http://gigaom.com/2012/07/30/apples-new-ads-not-the-work-of-geniuses-but-still-hit-the-mark/#comment-870976 Mon, 30 Jul 2012 19:02:30 +0000 http://gigaom.com/?p=548072#comment-870976 Apple is not really thinking differently enough? So?

]]> By: bob http://gigaom.com/2012/07/30/apples-new-ads-not-the-work-of-geniuses-but-still-hit-the-mark/#comment-870972 Mon, 30 Jul 2012 18:51:44 +0000 http://gigaom.com/?p=548072#comment-870972 Ummmm, isnt that a contradiction?

If iMovie was so simple to use, why does he need a genius to show him how?

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