Comments on: Apple’s margins on the iPhone 2x that of the iPad http://gigaom.com/2012/07/27/apples-margins-on-the-iphone-2x-that-of-the-ipad/ Tue, 18 Jun 2013 20:48:51 +0000 hourly 1 http://wordpress.com/ By: tom http://gigaom.com/2012/07/27/apples-margins-on-the-iphone-2x-that-of-the-ipad/#comment-869677 Fri, 27 Jul 2012 20:28:19 +0000 http://gigaom.com/?p=547397#comment-869677 this is the surcharge everyone pays for having a subsidy model for cell phone purchases.

get rid of subsidies/long term contracts and this extra margin will disappear overnight making phones much more affordable when looked at over the long term.

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