Samsung’s Galaxy S III, the official phone of the 2012 Olympics, isn’t just going for the gold with 10 million sales to date; the handset is becoming an all-in-one hotel solution for the games.
Working with Fingi Inc., Samsung equipped 40 special rooms at the Holiday Inn London Stratford City(s ihg) next to the Olympic Park, integrating the Galaxy S III smartphone phone for a better customer experience as well as creating an revenue generating platform for the hotel.
The solution isn’t the first such collaboration between Samsung and Fingi, which is a Samsung Enterprise Alliance Program partner. The two paired together for a similar solution using the Galaxy S II phone last year at the Aloft Hotel in Bangkok.
- VIPs staying in the specially-equipped London suites can download a free Android app for the Galaxy S III to enable all of the features.
- Travelers can check in or check out on the phone.
- Once in their room, they can control various room features directly from the Galaxy S III: Lighting; air conditioning; and the television.
- After installing the application, the handset also serves as a room key for guests.
Clearly, any modern smartphone with the right software could be used for this solution. But as the official phone of the 2012 games, this is a smart marketing move by Samsung and one I wish they had expanded beyond just 40 rooms. Given that the phone and app can be used for hotel amenities such as in-room dining orders, laundry services and booking other hotel facilities, I’m sure the Holiday Inn wouldn’t mind offering this to a wider audience as well.