Summary:

Three weeks after raising $27.5 million in new funds, mobile ad network Jumptap, which has said it could go public within a year, has added a chief operating officer and a new board member.

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En route to an IPO, mobile ad network Jumptap Tuesday named a chief operating officer and a new board member.

The announcement comes about three weeks after the company said it had closed a $27.5 million funding round and was eyeing an IPO.

Jumptap named former Criteo and Yahoo executive Frank Weishaupt to the newly-created role of chief operating officer and John Hadl, a longtime mobile advertising executive, to the company’s board.

After 10 years at Yahoo, most recently as vice president of advertising marketplaces, Weishaupt left in 2011 to join Paris-based retargeting firm Criteo. He comes to Jumptap directly from Criteo, where he was SVP of sales and publisher marketplace.

Founder of BrandinHand, a mobile media agency with clients including P&G, Amex and General Mills, Hadl is well-respected voice in mobile advertising. He is currently a venture partner at US Venture Partners and, according to his bio, was an early advisor to now-public Jumptap competitor Millennial Media, AdMob, which was acquired by Google, and Quattro Wireless, which was acquired by Apple.

When I spoke with Jumptap CEO George Bell earlier this month, he said the mobile advertising company could go public within a year.

Jumptap’s latest financing round — which included existing investors General Catalyst Partners, Redpoint Ventures, Summerhill Ventures, Valhalla Partners, and WPP, as well as new investors Keating Capital and a large institutional investor — brought the company’s total amount raised since launching in 2004 to $121.5 million.

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