Comments on: Foursquare goes into monetization mode with promoted updates

By: Doug

Doug — Wed, 25 Jul 2012 22:26:59 +0000

Yep, they have to deliver something mega and the ad agencies will always get excited about foursquare but to Andrew’s point local businesses get great ROI from loyalty and with the wallet space heating up loyalty would be a nice strategic play for 4S – having pivoted my UK start up away from the Loco-social space we now power hundreds of SMB loyalty apps and the business owners value their stamp ‘check-in’ data very highly… Food for thought – Rippll.com

By: Om Malik

Om Malik — Wed, 25 Jul 2012 14:54:46 +0000

Andres

But that isn’t very sexy and worth a mega-hundred million dollar valuation. (kidding!)

By: Andres

Andres — Wed, 25 Jul 2012 14:50:12 +0000

Am I the only one who sees the clear path for Foursquare to monetise? Become the “collect stamp” loyalty card for businesses (at a reasonable price for the small coffee shop type), become the “sign up to receive update” (something like after/during checkin allow business to get your full details including email address, and join newsletter). No more stamp cards, no more fill in the form to get newsletter, etc. That’s the clear path to money, 4square. Dah.

By: Pablo

Pablo — Wed, 25 Jul 2012 08:17:40 +0000

Fantastic… I will get messages from places, where I was on trip/holiday and probably not be there once again… Foursquare needs better content to be more interesting – partnerships with LOCAL events/what is hot nearby…

By: Vijaya Prasad

Vijaya Prasad — Wed, 25 Jul 2012 04:06:42 +0000

Reblogged this on vijaya prasad and commented: It's been a couple years but looks like foursquare is finally selling out and making some cash.