Since its introduction on May 29, Samsung has sold 10 million Galaxy S III smartphones with no sign of stopping, according to comments made by a company official over the weekend. The flagship phone offers a solid combination of hardware and custom software atop Google’s mobile platform. Although Google activates a million Android phones per day, the Galaxy S III could now account for a significant percentage.
The 10 million sales threshold follows earlier reports of the phone smashing pre-order records at Vodafone and the fact that the company says it can only make 5 million Galaxy S III phones per month. Aside from the potent hardware and tweaked software, what else is helping sales? Two things: Samsung offers only a single model with a few carrier tweaks and different memory options, plus it launched in multiple smartphone-centric regions around the world such as Europe and the U.S.
This strategy of one phone to “rule them all” started with the first Galaxy handset in 2010 and followed with its successor, the Galaxy S II, last year. But it took 5 months for the latter to cross the 10 million sales mark as compared to the less than 2 months for the current model. And Samsung’s new phone is becoming more of a standout than any other of the many different Android handsets.
The current sales number equates to around 190,000 Galaxy S III sales per day since the phone launched. With respect to the one million Android phones that Google activates daily, Samsung’s Galaxy S III looks to be a large percentage of overall Androids being sold currently. The figures aren’t an exact apples to apples comparison, of course: Activations are phones in the hands of consumers while sales could mean orders delivered to operators and carriers.
Still, the sales figure is staggering when compared to the Android market as a whole. That’s relevant in the long-running Android vs. iOS debate, mainly because iOS sales are solely from one handset maker: Apple. Overall Android sales are a combination of sales from the dozens of device makers using Android for smartphones.
Look at the last two years of handset sales by manufacturer, however — Asymco has a nice graph here — and you’ll see that Samsung has seemingly come from nowhere to now be the top seller of Android devices. And the Galaxy S III looks to continue the trend, if not widen Samsung’s lead as it becomes the face of Android while HTC, LG, Motorola and others struggle to differentiate themselves.