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Summary:

Samsung’s “one phone model for the world” strategy continues to pay off: The Galaxy S III has already topped 10 million sales since its May 29 launch. A rough estimate shows that figure to be nearly 20 percent of Android activations on a daily basis.

GALAXY S III Product Image (3)_W

Since its introduction on May 29, Samsung has sold 10 million Galaxy S III smartphones with no sign of stopping, according to comments made by a company official over the weekend. The flagship phone offers a solid combination of hardware and custom software atop Google’s mobile platform.  Although Google activates a million Android phones per day, the Galaxy S III could now account for a significant percentage.

The 10 million sales threshold follows earlier reports of the phone smashing pre-order records at Vodafone and the fact that the company says it can only make 5 million Galaxy S III phones per month. Aside from the potent hardware and tweaked software, what else is helping sales? Two things: Samsung offers only a single model with a few carrier tweaks and different memory options, plus it launched in multiple smartphone-centric regions around the world such as Europe and the U.S.

This strategy of one phone to “rule them all” started with the first Galaxy handset in 2010 and followed with its successor, the Galaxy S II, last year. But it took 5 months for the latter to cross the 10 million sales mark as compared to the less than 2 months for the current model. And Samsung’s new phone is becoming more of a standout than any other of the many different Android handsets.

The current sales number equates to around 190,000 Galaxy S III sales per day since the phone launched. With respect to the one million Android phones that Google activates daily, Samsung’s Galaxy S III looks to be a large percentage of overall Androids being sold currently. The figures aren’t an exact apples to apples comparison, of course: Activations are phones in the hands of consumers while sales could mean orders delivered to operators and carriers.

Still, the sales figure is staggering when compared to the Android market as a whole. That’s relevant in the long-running Android vs. iOS debate, mainly because iOS sales are solely from one handset maker: Apple. Overall Android sales are a combination of sales from the dozens of device makers using Android for smartphones.

Look at the last two years of handset sales by manufacturer, however — Asymco has a nice graph here — and you’ll see that Samsung has seemingly come from nowhere to now be the top seller of Android devices. And the Galaxy S III looks to continue the trend, if not widen Samsung’s lead as it becomes the face of Android while HTC, LG, Motorola and others struggle to differentiate themselves.

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  1. Harry Minhas Monday, July 23, 2012

    Samsung is also behind the creation of phablets in the smartphone industry with its Galaxy Note. Samsung is always ahead in terms of innovation for the last few years in new technology. Next year it will bring Flexible OLED display for Galaxy S4.

    1. Give everyone a break. Even though they obviously employ you based on your cheesy endorsement Samsung is as much ahead in innovation in the mobile industry as Rachael Ray is in modern cooking.

      I can’t for the life of me think of a single innovative Samsung product (and they have a lot of products, not just in the mobile industry), but can remember a lot of design ideas they’ve stolen without even improving on them.

      A really nasty and unoriginal corporation peddling everything from vacuum cleaners to “phablets” that somehow has gained an internet fanbase. A sad sign of the times.

  2. Ironic since Samsuck is the a$$ of the mobile phone industry.

    1. Billy Jacob Kandah The Gnome Sunday, July 29, 2012

      go away troll.

  3. Timely updates is the problem they haven’t been able to overcome.

    1. Yup, that’s definitely been a problem, but an equal part of the equation are the carriers. At least this time, Samsung is starting the GS III on a vastly improved version of Android. And surprisingly, the lack of updates still haven’t stopped the company from challenging Apple for the top smartphone seller spot.

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