Comments on: What would an iPad Mini mean to Apple’s profits? http://gigaom.com/2012/07/22/what-would-an-ipad-mini-mean-to-apples-profits/ Sat, 25 May 2013 06:11:19 +0000 hourly 1 http://wordpress.com/ By: Rags Srinivasan http://gigaom.com/2012/07/22/what-would-an-ipad-mini-mean-to-apples-profits/#comment-889477 Sat, 11 Aug 2012 18:08:31 +0000 http://gigaom.com/?p=545007#comment-889477 I do bring up this possibility – Apple positioning iPad mini as another device between iPhone and iPad. If they can successfully do that this will be net new profit but the question is how much more of customer’s wallet share they can capture.

]]> By: Rich http://gigaom.com/2012/07/22/what-would-an-ipad-mini-mean-to-apples-profits/#comment-869043 Thu, 26 Jul 2012 18:37:24 +0000 http://gigaom.com/?p=545007#comment-869043 I’m sure Apple wants to make products that are useful to people. However they must also be profitable for Apple. If a 7 inch tablet will accomplish both of those objectives, it will be brought to market. If not, it won’t.

]]> By: Rich http://gigaom.com/2012/07/22/what-would-an-ipad-mini-mean-to-apples-profits/#comment-869034 Thu, 26 Jul 2012 18:22:03 +0000 http://gigaom.com/?p=545007#comment-869034 Why do you post the same material twice under two different names? What are you trying to accomplish?

]]> By: Jennifer @ The Bawdy Book Blog http://gigaom.com/2012/07/22/what-would-an-ipad-mini-mean-to-apples-profits/#comment-868658 Wed, 25 Jul 2012 18:55:31 +0000 http://gigaom.com/?p=545007#comment-868658 This is me. I have an iPad, but it’s cumbersome to cart around. I also have two Nooks. I would not think twice about throwing down money for a smaller version of my iPad so I can read on the go. I’d be first in line.

]]> By: Danox http://gigaom.com/2012/07/22/what-would-an-ipad-mini-mean-to-apples-profits/#comment-867931 Mon, 23 Jul 2012 19:50:14 +0000 http://gigaom.com/?p=545007#comment-867931 Bigger iPod Touch half the size of the iPad, 32 gig storage at $250, 64 gig at $300. Original iPod touch gone. Just like Google and Amazon.

]]> By: usama http://gigaom.com/2012/07/22/what-would-an-ipad-mini-mean-to-apples-profits/#comment-867794 Mon, 23 Jul 2012 13:58:33 +0000 http://gigaom.com/?p=545007#comment-867794 No cannibalization is good!
Agree 100%!

]]> By: Yacko http://gigaom.com/2012/07/22/what-would-an-ipad-mini-mean-to-apples-profits/#comment-867689 Mon, 23 Jul 2012 09:12:30 +0000 http://gigaom.com/?p=545007#comment-867689 The article and comments miss the import of an iPad mini. While cannibalization and profit margin are important, Apple would not release a mini with such consternation. If Apple sells an iPad mini, it will have done the market research and concluded that it can sell a customer more than one device. In fact, the future, if Apple plays it right (and androids fear) is households with MANY Apple devices, on hand, in car or casually strewn about the house. Apple has the ecosystem and iCloud, capable of making any device the “same” no matter which you carry or pick up at any time.

Look at it logically, where is the growth going to be eventually, if everybody has a tablet? The correct answer is that people will have 3 or 4 devices and will be insanely happy to throw money at Apple to effect this circumstance. All it takes is a change of mindset from scarcity to plenty.

]]> By: Site7000 http://gigaom.com/2012/07/22/what-would-an-ipad-mini-mean-to-apples-profits/#comment-867576 Mon, 23 Jul 2012 04:43:28 +0000 http://gigaom.com/?p=545007#comment-867576 I’m marking this article for claim chowder. First, the main category of customer is overlooked: those who simply prefer a smaller tablet. I would love to run my iPhone apps on a more portable and cheaper iPad–I’m not interested in its current form factor. As far as price points, the Kindle isn’t even an iPad competitor. Apple couldn’t care less what Amazon prices their tablets at. Finally, as mentioned in other comments, Apple never blinks at cannibalization, particularly when moving toward more mobile devices. For them, the fact that a mini-iPad will cripple the competition is just gravy. Overall, I find the analysis in this article is just more of the old-school business model thinking that has allowed Apple an open field for years. They market extremely well designed products at affordable prices while the competition is so focused on these segmentation strategies that they end up making inferior products. Ultimately it’s all about the product.

]]> By: Jack N Fran Farrell http://gigaom.com/2012/07/22/what-would-an-ipad-mini-mean-to-apples-profits/#comment-867555 Mon, 23 Jul 2012 04:05:09 +0000 http://gigaom.com/?p=545007#comment-867555 AAfter the shakeout of mobile systems, there will be 4 devices that people will by (not enterprises. $400 desktops w/o displays or keyboards, $300 Chrome Books or the equivalent, $200 small 3×5″ tablets and $300 large 5×8″ tablets. The word smart phone will be a non sequitor.

There is a reason why 3×5″ index cards and 5×8″ photos are standard. They fit in your hand.

]]> By: Alex Eckersley http://gigaom.com/2012/07/22/what-would-an-ipad-mini-mean-to-apples-profits/#comment-867525 Mon, 23 Jul 2012 03:13:05 +0000 http://gigaom.com/?p=545007#comment-867525 http://www.iamconcise.com/main/the-reason-for-the-ipad-mini.html
I think this is closer to how Apple looks at the non mac product lines… Tim Cook loves talking about the ‘pricing umbrella’… and has mentioned it in the past relating directly to questions regarding the iPad. If making an 8 inch iPad allows them to spread the price points whilst maintaining clarity for consumer choice, personally I would be very surprised if they did not do this. And unlike this articles conclusion this would increase profit in a manner consistent with Apples pricing precedent.

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