Comments on: Twitter, tragic events and the price of social media stupidity

By: Jeff John Roberts

Jeff John Roberts — Wed, 25 Jul 2012 01:53:30 +0000

Hi Moni, thanks for the kind words and thanks for flagging the plagiarism! We’ve sent on a note (pretty astonishing that someone who purports to stand for “brand journalism” would engage in such a blatant rip-off!)

By: Moni

Moni — Wed, 25 Jul 2012 00:10:16 +0000

Sorry to break into this conversation, butI think someone is posting this exact blog post on thier site and claiming the content as thier own. You linked to my old Katrina post (thanks btw) and I noticed when I got hits from this other site so I checked it out and the content appears to be the same. http://www.themarketingblog.co.uk/2012/07/blunders-a-dress-shop-committed-an-act-of-unfathomable-stupidity-today-when-it-tweeted-references-to-%E2%80%9Caurora/?utm_term=Ambush+Marketing%2CTommy+Cooper%2CGeorge+Clooney%2C%2CReal+beer+baths%2CSendible

Great post, by the way! And good comments too.

By: aepxc

aepxc — Sun, 22 Jul 2012 16:57:35 +0000

@Jim Dempsey I’m sure that they knew that #Aurora was not trending because of their Aurora dress (hence the “;)” ), but I strongly suspect they had no idea WHY it had become a trending topic. Maybe they thought it was about some fancy northern lights as a result of the recent-ish large CME. “Google is your friend” obviously applies, but I doubt anyone consciously decided to sell a dress on the back of a mass shooting.

As I argued above – brain fart.

By: Jim Dempsey

Jim Dempsey — Sun, 22 Jul 2012 16:14:44 +0000

The tweet was no mistake – as is clear by the ;) at the end of the statement. They knew EXACTLY what they were doing.

By: Cendrine Marrouat

Cendrine Marrouat — Sat, 21 Jul 2012 22:06:58 +0000

People are clearly quick to judge and express rage instead of thinking about real solutions. There is no place for forgiveness anymore.

What example are we setting for our children here?

This self-righteous belief that the world revolves around the US is annoying.

By: Cendrine Marrouat

Cendrine Marrouat — Sat, 21 Jul 2012 22:03:33 +0000

Thank God for people with common sense!

By: Murad Hassan

Murad Hassan — Sat, 21 Jul 2012 20:20:46 +0000

Checkout the miserable twitter campaign organized by the Maldives Marketing and PR Corporation, MMPRC. The planned to trend #sunnysideoflife which is the tag line for marketing the Maldives Islands. What went wrong? Timing, when more than the half of the country thinks current sitting govenment is there by a coup d’état. The, now opposition who are a lot more fluent in social media and Internet took it around and made so much bad publicity, that now less than 1% is on the positive association for PR. The officials who drove this campaign from the govt authority are reasonably vocal against a large crowd who are more fluent on social media, and ntimidated them just before the launch. The same officials didn’t listen to the advice to delay or stop the campaign. Checkout #sunnysideoflife what was an offices campaign that was targeted at trending it on the 12july and backfired.

By: Wilson Remed

Wilson Remed — Sat, 21 Jul 2012 19:27:51 +0000

Can’t be tolerated? This was an innocent, if upsetting, mistake by a UK based company. No harm was intended, little if any real world harm was done.

By: Kevin Hickey

Kevin Hickey — Sat, 21 Jul 2012 16:15:51 +0000

This.. very well said.

By: nrjperera

nrjperera — Sat, 21 Jul 2012 13:59:22 +0000

Whether if its on Twitter or Facebook, we sure have to be more careful when expressing our thoughts. There are times to make jokes and mourn. But the stupidity of these moron at Celebrity Boutique cant be tolerated.