Comments on: Good big data, bad big data http://gigaom.com/2012/07/20/good-big-data-bad-big-data/ Sun, 19 May 2013 20:32:56 +0000 hourly 1 http://wordpress.com/ By: Barb Darrow http://gigaom.com/2012/07/20/good-big-data-bad-big-data/#comment-868280 Tue, 24 Jul 2012 16:48:45 +0000 http://gigaom.com/?p=544882#comment-868280 @michael the truth about big data ramifications probably lies in the middle. But as usual, most benefits will accrue to the haves vs. the have-nots. For freakiness, ck out the allegations of former NSA officials about what the government’s big data initiative is enabling in terms of snooping on private citizens:

http://gigaom.com/cloud/does-the-nsa-have-a-file-on-you-probably

]]> By: Michael Olson http://gigaom.com/2012/07/20/good-big-data-bad-big-data/#comment-867875 Mon, 23 Jul 2012 17:27:24 +0000 http://gigaom.com/?p=544882#comment-867875 Good summary, Barb. To me, the most significant power brokers in this debate are companies like Experian, which already possess a wealth of offline data about consumers and are now augmenting their stores with online data sets. That said, I do think that the resurgence of web technology since 2003/04 may help democratize the landscape and improve accessibility to “big data” among brands and mid-market companies.

For example, there is a wealth of technology vendors that specialize in building predictive algorithms based on multiple online data types (clickstream, transaction data, etc.). Not to mention a category of technology vendors that conduct semantic analysis of social data streams to make sense of large sets of unstructured data. While dedicated data management platforms (DMPs) often charge a fortune for their services, the aforementioned technology vendors offer price points for their software that is amenable to the mid-market, thus making big data insights accessible beyond the power brokers.

Michael Olson
Janrain.com

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