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Summary:

According to a tweet from noted media technology analyst Richard Greenfield, DirecTV has “appears to have caved” in its standoff with Viacom. The conglomerate’s response? An actual deal is “news to us.”

directv-drops-viacom-s-channels-before-midnight-deadline

Is our weeklong national pay TV nightmare really close to being over?

Influential media technology analyst Richard Greenfield tweeted Thursday afternoon that DirecTV  “appears to have caved” in its fee-negotiation standoff with Viacom, and that the satellite carrier’s customer service reps are telling subscribers a deal is “imminent.” That would, of course, put the conglomerate’s channels back onto the set-tops of DirecTV’s nearly 20 million U.S. subscribers.

Responded a Viacom spokesman: “That’s news to us.” Viacom has already accused DirecTV of “spinning” the negotiations to look like they’re closer to fruition than they actually are in order to hold off a subscriber exodus.

DirecTV has to yet to respond to paidContent’s inquiries seeking confirmation.

Viacom channels were pulled off the service a week ago after the two sides weren’t able to reach renewal terms.

Would DirecTV customer service reps really lie? Will I really be able to watch The Daily Show tonight?

More to come on this matter as it develops:

Here’s Greenfield’s tweet:

  1. Edmund Singleton Friday, July 20, 2012

    Just give me what I want, with out an on-screen logo please and a la carte too…

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  2. Jackqueline Narachi Friday, July 20, 2012

    I cannot believe this spat….then the CEO of Directv says on TV that Viacom want us to pay for channels we do not desire. Hay Directv, that is exactly what you do. I get many channels that I pay for but never watch. Why can’t I simply pay for each channel instead of a package set up. Get with it Directv, settle this or I am jumping to DISH or even cable. I want to watch John Stewart NOW

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