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Summary:

The Associated Press continues to evolve from a news service to a broader, one-stop shop for a broad variety of content. AP now has audio offerings thanks to a new alliance with indie music licensor Audiosocket.

The Associated Press continues to evolve from a news service to a broader, one-stop shop for a broad variety of content. AP now has audio offerings thanks to a new alliance with indie music licensor Audiosocket.

In a partnership announced on Tuesday, AP said it will offers its customers a “curated collection of premium, culturally relevant music” via its AP Images service. The offering amounts to an online jukebox of sorts for ad agencies, publishers or even individual consumers who are looking for licensed music to accompany pictures, movies or slide shows.

The music is supplied by indie musicians who have licensed their songs to Audiosocket in the hopes of gaining new revenue and exposure. Blake Sell, product director of AP Images, says the service fills a middle ground by offering high quality audio files without the trouble or expense of licensing famous names.

The partnership is another in a series of deals that make AP look less like a traditional news service and more like a general content broker. The organization has recently signed deals with creative photography outfit Corbis and with celebrity image shop Invision. Meanwhile, the AP is also offering its content to more non-news organizations like ad agencies and sports leagues.

(Image by Radoman Durkovic via Shutterstock)

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  1. oneideajunkies Wednesday, July 18, 2012

    I helped a friend get a few of his best songs into the Audiosocket arena. The paperwork was nothing, but the music had to be basically incredible. I doubt my own stuff will make the cut but who knows, right?

  2. oneideajunkies Wednesday, July 18, 2012

    I helped a friend get a few of his best songs in the Audiosocket arena. The paperwork was nothing, but the music had to be basically incredible. I doubt my own stuff will make it but who knows, right?

  3. Jeff, thanks for covering this announcement. Being tapped by the AP – one of the world’s largest and most historic news media companies – is truly an honor.

    We’ve worked hard to curate a catalog of culturally relevant music that comes from emerging bands and composers around the world. We’re thrilled to offer this content to AP’s customers and remain equally excited by the opportunity this presents to our artist community.

    All Best
    Brent McCrossen
    CEO – Audiosocket

  4. Audiosocket enables great indies the opp to get their music to market and through a lot of key vertical….video, gaming, still & social. These guys will help many media cos enhance their content and allow consumers to add the one thing that makes all content pop….music! Its really easy to license and a great library of content with over 40,000 songs!

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