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Summary:

Viacom has its way of dealing with a carriage dispute, and AMC Networks apparently has a very different way. AMC says it’ll stream Sunday night’s anticipated fifth-season premiere of Breaking Bad for the nearly 14 million blacked-out Dish Network subscribers.

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Viacom has one way of dealing with a carriage war, and AMC Networks has quite another.

AMC says it’ll stream the fifth-season premiere of its hit adult drama Breaking Bad on Sunday night for the nearly 14 million Dish Network subscribers who no longer receive its channels.

While AMC series are ubiquitous through over-the-top channels like Netflix, current-season episodes of the cable network’s shows typically aren’t available through streaming.

“AMC wants its loyal Dish viewers to experience the excitement of the Breaking Bad premiere at the same time as their friends and neighbors, and we want to give Dish customers an extra week to switch providers so they can enjoy the rest of the season,” reads an AMC statement issued Thursday.

(Note: AMC said nothing about paying the $175 early termination fee for any of those disgruntled Dish subscribers.)

Dish customers can visit http://www.amctv.com/breakingbad4dish starting at 3 p.m. ET Friday and authenticate their subscription for the stream, which begins Sunday at 10 p.m. ET.

Also read: AMC – “Dish never even talked rates with us”

AMC Networks channels, including not only the flagship AMC, but also the lifestyle-oriented WE TV and the movie-based IFC, were pulled off Dish July 1, coinciding with the expiration of a carriage deal. The satellite carrier claims AMC is seeking excessively high carriage rate increases to renew the contract. AMC says no negotiation of rates has even occurred — Dish’s decision, it contends, relates to a separate litigation between the two paries. (You can read all about that here.)

So how much anti-Dish messaging will AMC be conducting during this streaming presentation Sunday? An AMC press representative didn’t respond to our inquiry.

Also read: For Netflix users, “catch-up” TV viewing has a catch

But the strategy of making Sunday’s anticipated Breaking Bad debut available differs entirely from Viacom’s decision Wednesday to pull streaming availability for most of its current programs in the wake of its carriage dispute with DirecTV.

  1. It’s going to be exciting to watch how this plays out. I do wonder if we will look back at Dish dropping AMC and DirectTV dropping MTV, Nick, Comedy Central, etc. as the thread that led to unraveling of the satellite and cable companies.

    It is only a matter of time before major first-run goes online. I think now it is just a waiting game of “who is going to jump in first?” If these networks can show strong online demand for their shows suddenly they have some power. Once they can figure out a feasible way to monetize it bye bye the need for cable and satellite companies. It won’t happen overnight, but it will happen.

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  2. Maybe i didnt understand the access part of the discussion quite right, but how is AMC able to “authenticate” who is a DISH sub and who isn’t ? Is DISH forwarding to AMC its customer files? Did AMC already obtain them some other way? ???

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  3. I’ve been a wasDISH subscriber for nearly 7 years was very happy until now I watched not only AMC but IFC a lot too. I’m getting ready to drop it. I missed Breaking Bad this Sunday night. I’m tired of being punished for trying to be a loyal customer

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