Comments on: Twitter is building a media business using other people’s content

By: Chris McCoy

Chris McCoy — Mon, 20 Aug 2012 19:22:36 +0000

*they’re not *their

By: Chris McCoy

Chris McCoy — Mon, 20 Aug 2012 19:19:22 +0000

Twitter is doing the same thing to news as Amazon did with books. Their using it as a “loss-leader” in a sense, except it isn’t costing them anything (which is the fault of the publishers.

Twitter is betting the future of media+mobile is in streams (duh). I think Twitter will turn “Cards” into an API platform in which developers can build rich gaming, video, and even commerce applications into.

They are using “news” as the core stream, but bundling in all sorts of other media experiences.

So Cards becomes their developer platform.

Soon, as a developer, I’ll be able to write apps into the stream and into the network.

Makes 100% sense to me.

Your thoughts Matthew?

By: luis

luis — Sun, 12 Aug 2012 17:09:44 +0000

The funny thing of all of this is that all social media companies are trying to become Media companies. Is really everything being done just to sell ads? Why nobody is creating new business models?

By: Hawaii Airport

Hawaii Airport — Fri, 03 Aug 2012 16:06:32 +0000

Spot on with this write-up, I honestly feel this site needs far more attention.
I’ll probably be back again to read through more, thanks for the information!

By: Cindy Laning

Cindy Laning — Thu, 12 Jul 2012 17:43:45 +0000

i’m incredibly impressed by how well timed twitter’s transitions have been. took a while from brand’s to move away from just general customer service to being comfortable on the platform as a content provider and engagement resource. User’s have established habits with when/where/how they are accessing twitter’s info and user’s also have a general understand now of what creates the best and most viral content making it a treasure trove of stimulation and insight.

By: Audu peter

Audu peter — Wed, 11 Jul 2012 20:11:35 +0000

Beautiful move.

By: Jeff Pester

Jeff Pester — Wed, 11 Jul 2012 19:28:46 +0000

Here’s the thing; Twitter functions best as a notification channel. If it’s my default notification channel it doesn’t matter if I go off-site to consume various content because I’m always going to come back to my default channel to source the content I want to consume. In that sense “time-on-site” is completely irrelevant.

When and if Twitter starts to enable filtering within individual accounts, usage and utility will skyrocket. This is the essence of the issue of Interest Graph vs Social Graph and the reason that within the next year or two Twitter has a good chance of eclipsing Facebook in market value.

Judy Shapiro said it best: “Commerce happens in communities of interest, not social networks”.

By: Rohit

Rohit — Wed, 11 Jul 2012 18:17:34 +0000

Twitter is well on its way to being a media ‘platform’, not just a message bus for all of us. In-tweet rich media, perhaps embedded media/video players on its home screen, and even games in addition to information will be published and consumed on this platform. Not sure if that goes against any ‘grain’ – seems a pretty linear evolution unless it was to be strictly an information-utility.

By: coreysmarketingcorner

coreysmarketingcorner — Wed, 11 Jul 2012 17:51:41 +0000

I never thought of Twitter as a giant filter until reading this article. Very interesting. I have noticed more and more advertisements and “promoted” Tweets in my Timeline, I support a little bit but how much self-promotion and Twitter-promotion is too much before it becomes rather meaningless, or virtually impossible to get your desired audiences attention.

By: Mathew Ingram

Mathew Ingram — Wed, 11 Jul 2012 17:22:47 +0000

I agree, Dan. I think Twitter is really trying hard to balance being both of those things at once, but unfortunately it may be impossible to do both at the same time — and one of those roles seems to have a lot more money associated with it than the other.