Summary:

At our recent paidContent 2012 conference FT’s Rob Grimshaw and Piano Media’s Tomas Bella discuss not just the future of online content payments, but also how to most effectively price your content when there are free alternatives elsewhere.

Rob Grimsaw and Tomas bella at paidContent 2012

At our recent paidContent 2012 conference, paywall experts Rob Grimshaw, Managing Director, FT.com and Tomas Bella, CEO, Piano Media sat down with Robert Andrews to discuss not just the future of online content payments, but also how to most effectively price your content when there are free alternatives elsewhere.

Afterward, Grimshaw spoke to Andrews in a separate Q&A about the end of print, HTML5, Windows 8 and social sharing.

Watch the full video of the session, embedded below:

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