6 Comments

Summary:

As of today, we’ve simplified our top navigation, closing down the Collaboration and Broadband channels. We’ll still cover these areas, but we’re making the changes to help our site reflect GigaOM’s more focused approach to tech news and analysis.

Broom sweeping

Broom sweepingIf you come to GigaOM on a regular basis, you may notice that we’re doing a little tidying up around here, or specifically, up there. As of today, we’re simplifying our top navigation, removing the Collaboration and Broadband channels. All the archived content from those channels will remain on the site (so your old URLs will still work) and is accessible through our search box and, of course, your search engine of choice. However, we won’t be posting any new content to those channels.

Bringing more focus to the site

These changes reflect our basic editorial mission. When Om started GigaOM, he chose to focus on the most important stories — not necessarily the ones that will garner the highest pageviews, but the ones that have the greatest potential to change technology and how we interact with it. We don’t cover every story in tech news, and we probably never will.

That philosophy has always driven what we cover. Yet, as the site grew to 10 channels, our site’s navigation no longer reflected that focus. We heard from some of our readers that it was a little confusing. We had to agree. We had to simplify.

Our broadband coverage underpins everything else we do on the site because broadband underpins every major development in connected technology. The increasing access to faster, more reliable broadband makes so much of the tech we talk about today — the cloud, big data, mobile apps, etc. — possible.

To understand the future of connected technology, you need to understand broadband. Read the stories Stacey Higginbotham and Kevin Fitchard write, and you will begin to see where technology is heading. We decided that there’s no longer any reason to sequester that content off into its own channel. From now on, our broadband stories will appear on our main GigaOM channel and mobile broadband stories will appear on our Mobile channel.

Similarly, Collaboration no longer made sense as a standalone channel on our site. When we launched this channel as WebWorkerDaily in 2006, increasing broadband speeds and greater access to broadband were rapidly transforming the ways we worked. New terms were being coined as we tried to understand this phenomenon and its participants: “virtual workforce,” “web workers,” “freelance economy.” It was enormously disruptive — both to how work got done and to workers’ lifestyles. WebWorkerDaily was launched to address all of that.

Fast forward six years, and these terms have all but disappeared. This once-disruptive way of working has become a matter of course for many companies in tech and beyond. It’s no longer “web work,” it’s just “work.” Work from home policies are viewed more as a standard offering than a benefit. Nearly every cafe you walk into — well, at least the ones with free Wi-Fi — are filled with people tapping away at their open laptops and taking conference calls on their mobile phones. Most of our readers have at least one coworker who works in a different country or at least a different time zone.

Although we will continue to cover this trend from an enterprise perspective on GigaOM Pro, we will no longer have a dedicated channel on the site. As with Broadband, we will continue to write about these issues — whether it’s a new startup, emerging technology, or trend — on GigaOM, Mobile, or another appropriate channel. Looking back at the past six years of WebWorkerDaily/Collaboration, so many people were instrumental in making this site a reality. There are too many to list here, but I’d especially like to thank editors Simon Mackie, Ann Zelenka, and Judi Sohn and two of our top writers over the past year, Jessica Stillman and Terri Griffith.

And there’s more to come

Think of these small changes as another iteration of GigaOM, following on our expansion into the media industry, New York and Europe earlier this year. But there’s more news to come. We’ll always keep our same editorial focus. Our stellar editorial team — which, in my opinion, is made up of the smartest writers in tech reporting — will continue bringing you intelligent takes on the most important stories in technology, telling you not only what happened today but how it will affect the tech landscape going forward. But stay tuned over the next few months for some exciting announcements about new technologies our team is focusing on and new enhancements to our site.

This post was updated at 4:56 p.m. to thank our fabulous WebWorkerDaily editors from the past six years.

Photo courtesy of Flickr user CarbonNYC

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  1. Stephan Tual Tuesday, July 3, 2012

    Great to see the site continuing on Om’s initial focus – keep up the good work guys!

  2. David A. Singer Tuesday, July 3, 2012

    Whoa! Maybe I’m part of an insignificant minority — but it has been the collaboration pieces that has drawn me to Gigaom every day. The burgeoning collaborative economy in all of its forms is a force and trend bearing watching and scrutiny.

    1. Thanks for your comment, David. We are very much interested in the collaborative economy, and that’s something that we’ve covered outside of the Collaboration channel. We regularly cover collaborative consumption on our Cleantech and main GigaOM channels and made that a big focus of our Roadmap event last year.

      What particular aspects of the collaborative economy are you most interested in? What do you think we should cover more or less?

  3. I came here for the collaboration content. Since you are moving on, I will be doing the same.

  4. David H. Deans Wednesday, July 4, 2012

    In today’s highly selective on-demand media environment, Blog channels make as much sense as TV channels. If you tag your content wisely (in WordPress), then I can easily choose what I need from your RSS feed.

    FYI, I hardly visit your website, ever since Om introduced me to Feedly — which is a wonderful tool.

    But no worries, reading habits in the 21st Century can still be our little secret (your advertisers are likely oblivious to the media trends).

  5. suhail tufail Sunday, July 8, 2012

    It is very fine that GigaOm is going on new basis. It is very good news for them who gone GigaOm regularly.

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