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Summary:

Zipcar tweaks its pricing (a sign of increasing competition), scientists peg the cost of climate change at $1,240 trillion, and there’s a new fuel cell outta an MIT lab that uses vanadium oxide as the anode to both generate and store energy. Today in cleantech!

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From the cleantech section our premium research service (subscription required), we bring you Today in Cleantech:

Zipcar has announced that it will now be offering memberships to its car sharing service at the rate of $6 per month, not just its annual $60 membership. This is likely a response to the reality that car sharing is getting more competitive and the fact that Hertz is entering the market, and doesn’t require any membership fees. The new fee structure also allows someone to add an additional member to their account for $3.

This greater flexibility will be helpful in getting more people in the door for Zipcar, though also points out the potential that the company is not just facing more competition, but may be hitting some snags in adding new subscribers with its current fee structure.

Here’s other news we’ve been reading today:

And don’t forget to check out this research (subscription really required for these):

  1. Mick Hamblen Tuesday, July 3, 2012

    For the Paleo/Primal lifestyle beef doesn’t need grain at all. We prefer grass fed cows.

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