6 Comments

Summary:

Google just unveiled a completely new mobile search experience called Google Now at Google I/O. The new search modus makes extensive use of push and is a key part of Android 4.1 – but really, it has Project Glass written all over it.

io keynote google now

Google just unveiled a major revamp of its mobile search experience, dubbed Google Now, at its Google I/O developer conference in San Francisco. Google Now is part of Android 4.1, code-named Jelly Bean, and it expands the inputs that get a user to a search result: Instead of letting users search for content when they need it, it predicts their needs by analysing their location, calendar, contacts and search history.

A few use cases demonstrated included the morning commute, with Google Now telling commuters when their next bus is arriving, flight notifications, bar recommendations and even sports scores. In the last case, Google Now doesn’t even need to be told who your favorite sports team is – it already knows, based on your search history.

Google Now works well for existing and upcoming mobile phones featuring Android 4.1, but there’s one obvious platform that wasn’t mentioned when Google Now was introduced during today’s keynote: Google’s Project Glass, the wearable computing the device the company has been working on.

In an augmented reality application, users don’t want to search – they want to get bits and pieces of information when they’re relevant. That’s exactly what Google Now promises to do – and we shouldn’t be surprised to see Google Now become a centerpiece of Project Glass.

  1. I think this Google now thing is all pretty and good, but I have loads of concerns about the privacy!! And I am sure, that I am not the only one who has worries!

    P.S.: Scanning your private calendar to generate “relevant” results?? Oh please… this is nonsense!

    1. Wait… what? If you are using an Android phone, the phone’s calendar, along with most other data, is already hosted in Google’s cloud. So, it’s not like Google is getting access to any new information from the phone. And if you are not using an Android phone, you don’t have to worry about Google Now. Finally, even if you use an Android phone, I am sure you don’t have to use Google Now.

      Sorry to say, but your comment sounds like nonsense to me.

    2. Contextual computing researcher have been talking about this sort of thing for years. Nice to see it shipping.

  2. I think this Google now thing is all pretty and good, but I have loads of concerns about the privacy!! And I am sure, that I am not the only one who has worries!

  3. Most relevant being whoever pays the most, just like the search engine.

  4. You have to explicitly allow Google to look at your information, before they provide you with anything.

    It’s easy to label something as “nonsense”, but I think that’s just an overreaction. Many apps scan your calendar/mail, etc (with your permission.) That doesn’t mean they are reading your private information, just accessing it to provide you with a service.

    It’s your choice to use it or not.

Comments have been disabled for this post