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Summary:

Plagued by declining ad pages and dollars, SmartMoney, the Wall Street Journal’s twenty-year-old personal finance magazine, is ceasing print production and going online-only. Twenty-five print staffers are losing their jobs while the digital editorial team expands to 15..

SmartMoney cover

Plagued by declining ad pages and dollars, SmartMoney, the Wall Street Journal’s 20-year-old personal finance magazine, is ceasing print production and going online-only. Twenty-five print staffers are losing their jobs (though they’re “eligible to re-apply for open positions”), while the digital editorial team will expand from 9 to 15.

The September issue will be SmartMoney’s last print issue. Staff now report to Raju Narisetti, managing editor of the WSJ Digital Network. SmartMoney.com has 2.5 million monthly visitors and a print circulation of 800,000. Its ad pages fell 17.4 percent between 2010 and 2011, according to the MPA.

In addition to its own site, SmartMoney.com content and tools will now be available through “an expanded co-branded personal finance site on MarketWatch.com.”

Dow Jones and Hearst launched SmartMoney jointly in 1992 and Dow Jones acquired Hearst’s stake in 2010.

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  1. Amazing to see this magazine to go from the high of highs to now folding. If it only had the right sales leadership over the last few years. The President of the magazine seemed to lack a true understanding for what the content and advertising community were all about.

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