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Summary:

This morning at 5:05 AM ET, Seth Godin launched a Kickstarter campaign to raise $40,000 for his upcoming book “The Icarus Deception.” The goal was to raise the money in a month, but the campaign beat it in three and a half hours.

Seth Godin Icarus Deception

This morning at 5:05 AM ET, Seth Godin launched a Kickstarter campaign to raise $40,000 for his upcoming book “The Icarus Deception.” The goal was to raise the money in a month, but the campaign has already beat the goal, raising $43,538 in about three and a half hours.

“The Icarus Deception” is about “the mythology of success (and failure) and how our economy rewards people who are willing to stand up and stand out.” If the campaign hits its goal, the publisher — which Godin hasn’t revealed yet, but says he will announce soon — will “launch a major retail campaign to introduce the book to readers in bookstores. They’ll also publish “V is for Vulnerable” (an illustrated ABC book) as well as a smaller, significantly-abridged version of the bonus ‘big’ book.”

Godin is also offering limited-edition bonuses, with pledges starting at $4 — for that amount, you’ll get a digital preview edition of the book. At the high end, those who pledge $1,150 or more get “your story, told. I’ll interview you and write at least a paragraph about something brave or powerful or remarkable you’ve done or built–and include it in all editions of The Icarus Deception.” Only five slots were available for that and they are all sold out.

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  1. Congrats to Seth. More proof that you need to have a platform and a tribe to do just about anything these days online.

    I also have crowdfunded a book to the tune of $35,000. I wrote about it here and my experiences with it.

    http://www.jimkukral.com/how-seth-godin-is-crowdfunding-his-new-book-how-you-can-do-it-too/

  2. What am I missing here? Why would Seth Godin need kickstarter money for a book that already has a publisher? I thought the point of Kickstarter was to help the little-guy fund independent projects…..not to help established authors get publicity for a book that’s already going to be published anyway.

    1. I totally agree. It doesn’t make sense. The idea that you can pay to be in the book is off putting. That’s an advertorial.

  3. this guy is a shill and a sell-out…with thousands of hypnotized sheep in tow….

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