Summary:

French magazine and book publisher and broadcaster Lagardère, which underperforms in digital media, has succeeded in acquiring a majority of shopping site LeGuide.com to bolster its efforts.

Woman running with shopping bag
photo: Corbis

French magazine and book publisher and broadcaster Lagardère, which underperforms in digital media, has succeeded in acquiring a majority of shopping site LeGuide.com to bolster its efforts.

The group is shelling out an improved €28 per share (€98.2 million, $124 million) for the site, which also does price comparison for 161 million offers and 76,200 merchants across 14 European countries.

Announcement:

“By acquiring for a reasonable price a profitable and fast growing company, which is no.1 in Europe in the price comparison business, Lagardère Active strengthens its position on the  performance based monetization market, and thus confirms its strategy of digitalization and its positioning on creation and monetization of audiences.

“Lagardère Active intends to keep the entrepreneurial culture of LeGuide.com, strengthen its leadership and accelerate its international development.”

LeGuide.com made a €500,000 profit on €28.2 million turnover in 2011, L’Express reports.

Lagardère is a giant, operating book publishers (incorporating Hachette Livre); magazines like Paris Match, Elle and Psychologies; broadcasters like Virgin Radio; plus a retail news distribution business and a sports talent management wing.

Online, it publishes several dedicated sites like Sports.fr (sports), Boursier.fr (finance) and Premiere.ft (movies).

But the group’s overall heft doesn’t necessarily translate in to digital scale. paidContent estimates only around €300 million of its €7.6 billion revenue comes from digital content.

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