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Summary:

Betaworks CEO John Borthwick urges publishers to think of what they produce as “information” — not “content” — during a Q&A with GigaOM founder Om Malik at paidContent 2012. Check the video for his take on that plus Google Play, Adobe, Apple and more.

Om Malik interviews John Borthwick, founder and CEO, Betaworks.

Om Malik interviews John Borthwick, founder and CEO, Betaworks.

Betaworks CEO John Borthwick’s advicefor the media industry: think about producing “information” — not “content.”

Why? “Content is very much about the package, very much about the container”, Borthwick said during a Q&A with GigaOM founder Om Malik at our recent paidContent 2012 conference.

The moment you start thinking about it as information, I think people start thinking about it differently, they think less about the container and the structure and a little bit more about the users.

That’s especially important as the concept of “container” changes with the increase in realtime data and sharing across platforms.

The pair also talked about how to use that data (Betaworks has started both Bitly and Chartbeat); how Facebook isn’t making the best use of its data for advertising and the need to break the CPM ad model; why Apple’s app store and Google Play don’t work; and a lot more packed into the embedded video below:

  1. My Gosh, “Need Flash to Play video”. Um, really it’s 2012.

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  2. My Gosh, “Need Flash to play content”. Um, really?

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    1. Should say, Need Flash to Play “information”. Semantics are king.

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  3. Healthy discussion regarding privacy? really?

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