16 Comments

Summary:

At WWDC Apple unleashed FaceTime on the 3G network. While you would think a high-quality video chat service would be poison to consumers’ restricted data plans, there’s another way to look at it: Compared to what mobile operators charge for voice, FaceTime is really a bargain.

At WWDC Apple unleashed FaceTime on 3G networks. While you would think a high-quality video chat and collaboration service would be poison to consumers’ restricted data plans, there’s another way to look at it: Compared to what mobile operators charge for voice, FaceTime is really a bargain.

When FaceTime first emerged, 9to5Mac performed some 3G tests on jailbroken iPhones to determine just how much bandwidth the app would consume. It’s findings: 3 MB per minute. So if you had a $30/2 GB plan from Verizon you could feasibly support 666 minutes of FaceTime calling, while a 3 GB plan at the same price from AT&T would give you an even 1000 minutes of video talk time.

Now look what those same carriers charge for voice minutes: For base level voice plans both AT&T and Verizon charge you me $40 for 450 minutes and $60 for 900 minutes. Making a FaceTime video call winds up being a heck of lot cheaper than a straight up phone call.

Before you get the bright idea of replacing your voice service entirely with FaceTime and a data SIM card, know there are some limitations, the biggest of which is FaceTime only works between Apple products. 3G network coverage, even over Verizon’s extensive CDMA network, can be spotty, and just because there is a 3G signal available to you doesn’t guarantee you’ll get enough of bandwidth to support a video call. Carriers’ circuit-switched voice services may be expensive, but for the most part they work — a claim we can’t yet make for 3G.

Of course, supplementing your voice service with FaceTime might not be a bad idea especially if a lot of your contacts own iPhones, iPads and Macs. Knocking $20 to $30 off your minute plans (AT&T and Verizon both sell unlimited voice for $70 a month) and replacing it with the next higher tier of data could wind up saving you a lot of money. Many consumers might not even need to bother with a data plan upgrade. According to a recent report from Ericsson, iPhone users only consume on average 350 MB of month of data over global HSPA networks, which puts them well out of reach of most data caps.

As for the operators — who already claim their 3G networks are overtaxed — this is probably not an ideal development. Not only would a sudden deluge of FaceTime calls load up their networks even more, the service could start impacting their voice revenues. Since they make far more for on a minute of voice than they would on a minute of FaceTime data, they have far more to lose.

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  1. Jeff Kibuule Monday, June 11, 2012

    I want FaceTime audio calls, also known as VoIP.

    1. Hi Jeff, Apple might just have something in the works. I wrote about the possibility a few months ago:

      http://gigaom.com/apple/is-apple-planning-its-own-mobile-voice-service/

    2. Jimothy R Locklear Jeff Kibuule Monday, June 11, 2012

      Google Voice?

  2. Of course, no free nights and weekends, no rollover minutes, so it’s not quite one-to-one.

    1. Kevin Fitchard Aaron Monday, June 11, 2012

      Yep, you’re right, Arron. And all of the operators have unlimited voice plans for around $70 a month, so it’s hard to compare those with a metered data service. It was more a thought experiment than anything, showing that the operators derive a lot of revenue from voice.

    2. Good points, but how often during nights/weekends are we already on wifi?
      I’m thinking FaceTime-over-3G just fills in the gaps between work/home/play when when we’re in range.

    3. Rollover minutes? Those are the ones I keep getting “about to expire” notices for, because I never even use all my regular minutes, right?

  3. Matt Liotta Monday, June 11, 2012

    FaceTime with a phone number would really change the game if they could make it a seamless experience. The majority of phone calls are done and home and at business locations i.e. places with Wi-Fi where you don’t have to worry about 3G.

  4. For as long as one needs a voice plan to have a data plan, carriers aren’t worried. Plus, they can throttle anybody any time by simply randomly discarding offending packets until the service degrades. Piece of cake.

    1. Hey Peter,

      By introducing jitter into real-time app? I’ve heard tell of operators considering it. Know any examples of where they have?

  5. Users on android should check out an app called grooveip which does free calling from their google voice number to anywhere in the US. I think a meg is approximately 5 minutes iirc

  6. Tony Camilli Monday, June 11, 2012

    Given my experience with Skype voice calls on AT&T’s network, I think I’d stick to their voice network vs. VoIP.

  7. If you’re calling AT&T cell phones, voice is free. And if you have the 700 minute family plan, you get unlimited mobile to any mobile.

    1. Never mind me, I forgot about the messaging requirement for mobile to any mobile:

      Included with Family Messaging Unlimited ($30/month) or Messaging Unlimited ($20/month) for individual

      Available on $69.99 and higher FamilyTalk® rate plans and $39.99 and higher Nation individual rate plans

      Source: http://www.att.com/shop/wireless/plans/messaging-plans.jsp?source=ECNM0000000M2A00U&fbid=t3cyX2vUrEV

  8. Kostas Papahatzis Tuesday, June 12, 2012

    May I kindly remind you that there is a limit to ‘Unlimited’ too. US OpCos may have not introduced this yet, but in Europe, unlimited has a number in the terms and conditions of use. “It is known as fair usage policy”:

    http://www.vodafone.co.uk/vodafone-uk/about-this-site/terms-and-conditions/products-and-services/mobile-broadband-fair-use-policy/index.htm

    This little number that defines ‘unlimited’ can change very easily, and you will be lucky if your OpCo sends you a text message when you are about to breach that number with your VoiP calls. I have seen monthly bills reaching 30,000 Euros over this….and had some pretty unpleasant conversations with furious clients, believe me!

  9. This is why I am mad at the carriers. They are robbing us.

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