Facebook (s fb) announced Thursday that it’s launching an app center for its mobile platform, allowing users to get personalized app recommendations on their phones through the Facebook app. The app center not only demonstrates the company’s close ties with third-party app developers, but also its desire to get serious about mobile.
Facebook’s app store will let users download Facebook-integrated apps for both the iOS (s aapl) and Android (s goog) platforms, including popular apps like Instagram, Pinterest, Nike+ GPS and Draw Something. The app center will launch with more than 600 different apps.
Facebook has seen huge success letting third-party developers build games and social apps on Facebook.com using Facebook’s API. According to the company, more than 230 million people play games on Facebook every month, and more than 130 of those games have more than 1 million monthly active users.
Kyusik Chung, vice president for business development with GoodReads, says integration with Facebook has been critical for his app’s success in attracting new users. GoodReads, which allows users to rate and recommend books they’re reading with friends online, launched their integration with the Facebook timeline in January, with huge success:
“We get a ton of mobile users who find us through Facebook,” Chung said. “It enriches and expands our universal life.”
The Facebook app center will give users personalized recommendations on which apps they should download, and shows which ones a users’s Facebook friends have downloaded, adding a social dimension to the center.
The app center will be available on the Facebook app for iPhone and Android as well as the on the social network’s mobile website.