Comments on: Ikea TV will let you buy stuff with its remote control

By: shoppernewsblog

shoppernewsblog — Tue, 19 Jun 2012 12:06:54 +0000

Janko,

Very interesting post! Thx for sharing.

I used your post as input for my new one “Make The Shops Disappear”:

http://shoppernewsblog.com/2012/06/19/make-the-shops-disappear/

Looking forward to hearing from you!

Best,

Johannes

By: Koray Gülcü

Koray Gülcü — Fri, 08 Jun 2012 05:33:08 +0000

This is nothing but HbbTV (Hybrid Broadband Broadcast TV). There are many example apps in German market. It is spreading over Italy, France, Spain and Nordic countries as well. It is basically based on CE-HTML and OIPF standards.

By: Patrice. Remeur

Patrice. Remeur — Thu, 07 Jun 2012 07:14:27 +0000

Hello

You can read two contents :

Bonjour

http://www.finyear.com/Connecter-la-TV-aux-paiements-_a23179.html

http://www.cantonconsulting.eu/edition/ndp/p1/connecter-la-tv-au-paiement

By: cheese

cheese — Tue, 05 Jun 2012 07:11:07 +0000

The tech behind this sounds suspiciously like hbbtv – this is European technology marrying broadband with broadcast and is based on HTML. The (DVB) broadcasts carry links to internet content and an embedded browser is used to open up the web pages. EU models of TVs have this feature for a few years now and such ad models are increasingly being used by various advertisers. It is far from unique (for those familiar with EU TV landscape), but nevertheless is interesting.

By: Janko Roettgers

Janko Roettgers — Mon, 04 Jun 2012 21:16:15 +0000

I don’t think this is vendor-specific at all. It will just work with whichever advertiser supports it. But it would obviously make sense for Ikea to use it as well.

By: KillBill

KillBill — Mon, 04 Jun 2012 18:32:43 +0000

Yawn. What, a remote for each vendor you buy from? Dumb. Ikea could wake up and enable in-store information, tagging, buying lists etc instead of bits of paper and pencils. Oh, and allow easier returns instead of the stupid pull a number and wait while the staff person types “War and Peace” into a computer for a plastic cup return.

Where’s the iPad app for Kitchen design? Ikea is technologically backward.