3 Comments

Summary:

Twitter is expected to reach $1 billion in revenue by 2014, according to unnamed sources, suggesting that it feels confident about its ability to make money through social advertising.

TwitterLogo

Twitter is set to reach $1 billion in sales by 2014, significantly outpacing analyst predictions and demonstrating the company’s advertising viability, sources tell Bloomberg.

The company earned $139.5 million in 2011, analysts say, which means if Bloomberg’s sources are correct, demand for advertising is taking off among companies looking to grow their presence on the platform.

Bloomberg’s sources said the company could change or alter those predictions, which, of course, aren’t exactly official.

Twitter will likely reach this milestone slightly more than eight years after it was founded in March 2006, putting it behind companies like Facebook, which took six years to hit $1 billion in sales, and Google, which took five, Bloomberg reports.

The revenue projections demonstrate that Twitter feels pretty good about the strength of the company’s business model, which was something of a question mark in its earlier years. Twitter was reluctant to emphasize the business side of its product, but has recently expanded its focus on advertising.

Advertising on Twitter takes the form of promoted Tweets, trends and accounts. Twitter also recently rolled out self-serve advertising for smaller businesses looking for promotion.

The company has wrestled with advertising revenue in the past, sharing the concern of companies like Facebook in trying to determine whether “ads inserted into social activity actually work,” as Matthew Ingram wrote earlier this year. The monetary value of a Twitter retweet or a Facebook “like” is still a question mark for brands looking to advertise, which The Wall Street Journal explored recently.

  1. Nice first article. Welcome to the show!

    Share
  2. I think Twitter constructed a solid, effective advertising model. It’s obvious they put a lot of thought into this as they had zero revenue streams just a few years ago, cautious not to start monetizing until they had a concept that wouldn’t turn off users.

    Share
  3. Cuttingedge Translation Services Pvt. Ltd. (Cuttingedge) is one of the leading language companies with quality as its core value. Inspired by “Water” we are transparent in our policies, free flowing in our thoughts and highly transformable in executing client’s requisite. Our client centric approach enables us to exceed the set expectations.

    One of the biggest strengths of Cuttingedge is the unparalleled quality of its World Class services and practice of providing genuine human translations.

    Established in 2007, Headquartered in Delhi NCR, India. In mere few years, we have achieved distinct prominence in the challenging language industry offering quality translation & innovative language-related services.

    Vision: Our vision is to lead the language industry and cater to every small and large company worldwide.

    Mission: Our mission is to present customers with efficient strategies by assuring best quality, fastest turnaround, in-country expertise and full confidentiality (ISO:27001:2005 Certified) while maintaining the competitiveness.

    To assure the best quality we are ISO 9001:2008 certified and adhere to TQM ideologies. We believe in continuous evolution and hence technology is an indispensable part of us. Coupled with team work we give our best to convene Client satisfaction.

    Our extensive research, a professional team of in-house translators, interpreters, editors, proofreaders and content managers enables us to deliver localized solutions of the highest quality in any language for any industry.

    We have served clients from multiple sectors encompassing Information Technology, Engineering, Healthcare, Insurance, Hospitality, Oil & Gas, Automobiles, News, Market Research, Banking & Finance and host of others.

    We believe in:
    ” Speaking…. your language”
    ” Giving…. a personal touch to your business”
    ” Moving…. with the changing times”
    ” Putting…. the clients first”
    ” Working…. in a style that is rigorous and collaborative”
    ” Delivering…. value for money”
    ” Behaving in…. a manner which is friendly, honest and open”

    Contact Us: partnership@cuttingedgetranslation.com

    Share

Comments have been disabled for this post