Comments on: Monetizing social media means navigating ‘big, sucky data’ http://gigaom.com/2012/05/30/monetizing-social-media-means-navigating-big-sucky-data/ Sat, 25 May 2013 22:36:16 +0000 hourly 1 http://wordpress.com/ By: Derrick Harris http://gigaom.com/2012/05/30/monetizing-social-media-means-navigating-big-sucky-data/#comment-845553 Thu, 31 May 2012 02:01:56 +0000 http://gigaom.com/?p=526938#comment-845553 Pretty much. In social media, though, the blunt legacy approach is to assume that because someone is interested in something, they necessarily want to see ads about it. Actually determining *when* people are expressing a need is more difficult.

]]> By: Vernon Niven http://gigaom.com/2012/05/30/monetizing-social-media-means-navigating-big-sucky-data/#comment-845497 Wed, 30 May 2012 23:44:17 +0000 http://gigaom.com/?p=526938#comment-845497 When you think about it, isn’t this the way all businesses have grown during the past few thousand years – by finding someone with a need you might be able to meet, introducing yourself and then engaging in a conversation over time – and maybe sharing some information in bites along the way?

Social media has the potential to make this natural business process a LOT more efficient. As in the real world, it’s only creepy if you engage people the wrong way.

]]> By: Keith Townsend http://gigaom.com/2012/05/30/monetizing-social-media-means-navigating-big-sucky-data/#comment-845480 Wed, 30 May 2012 22:00:31 +0000 http://gigaom.com/?p=526938#comment-845480 Reblogged this on Virtualized Geek and commented:
This is actually a much better thought out post than the one I just did on banner ads. It gets to the point that I tried to make about ads on all social sites not just FB/Twitter but blogs as well. Monetizing blogs using banner ads is not productive. Services like what Solariat seems to offer are needed to filter through the noise and provide relevant content.
Speaking of Google, one problem I have with the Google Ad Network is that is more akin to banner ads than to their search based ads. Ad networks are too dumb at how they target the desired demographic. The ad content doesn’t seem to correlate to site content. I used a $100 credit from Google to run an ad campaign for my blog and ended up getting referrals from day care sites. I’m not sure that my targeted audience was being reached. Google ads are targeted based on the logged in Google account but when I see the referral from abcdaycare.com I’m not sure if it was worth my $5.00.

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