Comments on: Is Forbes the model for a digital-first media entity? http://gigaom.com/2012/05/30/is-forbes-the-model-for-a-digital-first-media-entity/ Thu, 23 May 2013 15:54:13 +0000 hourly 1 http://wordpress.com/ By: bratt http://gigaom.com/2012/05/30/is-forbes-the-model-for-a-digital-first-media-entity/#comment-847926 Mon, 04 Jun 2012 19:36:05 +0000 http://gigaom.com/?p=526964#comment-847926 I have been a Forbes subscriber since the 1980s but when my subscription runs out this year, I am going to let it die. I used to read the thing closely, now I flip through through an issue filled with worthless lists of celebrities and personalities in a few minutes.

]]> By: Media-History http://gigaom.com/2012/05/30/is-forbes-the-model-for-a-digital-first-media-entity/#comment-847091 Sat, 02 Jun 2012 22:09:02 +0000 http://gigaom.com/?p=526964#comment-847091 The issue of ruining a historic media brand is covered extensively in The Fall of The House of Forbes by former managing editor Stewart Pinkerton. I for one agree with him: essentially, Dvorkin’s plan is extremely short-sighted, and possibly even hastens the inevitable, the end of publishing’s most historic brands.

]]> By: Project Chiron http://gigaom.com/2012/05/30/is-forbes-the-model-for-a-digital-first-media-entity/#comment-846406 Fri, 01 Jun 2012 14:02:25 +0000 http://gigaom.com/?p=526964#comment-846406 Reblogged this on Project Chiron.

]]> By: Mark http://gigaom.com/2012/05/30/is-forbes-the-model-for-a-digital-first-media-entity/#comment-845931 Thu, 31 May 2012 18:31:12 +0000 http://gigaom.com/?p=526964#comment-845931 Also…does Forbes.com make any money? I know that’s an old-fashioned concept vs buzzy things like Twitter, UGC, tumblr etc etc. But are they able to clear a nice margin with a diminished brand/voice?

]]> By: foremski http://gigaom.com/2012/05/30/is-forbes-the-model-for-a-digital-first-media-entity/#comment-845453 Wed, 30 May 2012 20:19:39 +0000 http://gigaom.com/?p=526964#comment-845453 Has Forbes diluted the brand too much? I would say, yes. It should to mean something to have Forbes writers write about a company or topic, but that’s not true today. Forbes is spending its brand equity like a drunken sailor and that’s not good for business.

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