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Summary:

Yahoo launched its new Axis mobile browser for iOS devices and it’s surprisingly good. In fact, Yahoo’s peers could learn a thing or two from this fresh take on user interfaces: Axis is swipe-friendly and a fast way to get at search or other web information.

yahoo-axis

Yahoo announced the launch of a new mobile browser on Thursday: Yahoo Axis is available in the iTunes App Store for iOS devices and will be supported on other mobile platforms in the future. An Axis plugin for HTML5 browsers on the desktop allows for browsing sessions and searches to be synchronized from smartphone to computer. With Axis, Yahoo is attempting to turn the browser from “destination to companion.”

I was leery when I heard the news about Axis, mainly because Yahoo’s mobile strategy has arguably been second-rate by comparison to Apple, Google, and Microsoft. Then I took Axis for a spin on my iPhone and I was pleasantly surprised. In my opinion, Yahoo has accomplished its stated goals with Axis, and its peers could learn something from the venerable search company.


First, I’m very impressed with the user interface implemented in Axis. It’s simple and fast to use once you understand it. Essentially, the browser has a number of sliding panes — both horizontally and vertically — that you swipe to get around the web.

You start out with an address bar that’s also a search field and results begin to appear immediately. Swiping left to right shows more results, which are essentially thumbnails of visual information; far richer than just text results. Tap a thumbnail and a bottom panel rises, showing the a web page. Bookmarks are available with a right to left swipe (or a tap) of a small ribbon icon. Tap an icon on the bottom of the browser and thumbnails of open tabs appear for your to navigate through or view.

The entire UI is seamless and very focused on swiping as opposed to tapping. Yahoo clearly spent time figuring out the best way to take advantage of the touchscreens found on today’s smartphones, and the effort shows. Although geared for mobile devices, I really like how Axis allows you to switch views optimized for iPhone, iPad and desktops from within the settings. I never expected to say this, but Google, Microsoft and even Apple could learn from Yahoo’s UI approach here. That’s debatable and open to personal opinion of course, but I really like what Yahoo did here.

How much will Axis matter in the grand scheme of things? Probably not too much because even with the well designed user interface, I don’t expect a significant number of iOS device users to switch browsers. Some might use Axis — or Opera, Dolphin HD or another third-party browser — on occasion, but since all links in iOS open Safari, few will likely bother to open up Axis on a regular basis. That’s a shame because Yahoo has delivered a solid browser for mobile devices in Axis.

  1. George Byers Thursday, May 24, 2012

    No app for android, im sorry yahoo but this is already a fail

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  2. I liked the ad, yet why the chicken at the end? Seems out of place.

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  3. Nigel Eccleston Thursday, May 24, 2012

    For the desktop version, they should have added the 2 line page description (that one is used to seeing on Google / Bing) when you hover your mouse over each result. Thumbnails only offer a limited idea of whats on the page.

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  4. Suport other mobile

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  5. The allure and usefulness of a ‘closed garden’ operating system will continue to degrade over time. If my laptop forced me to use the comparatively dismal Safari (or IE) every time I clicked a link in my email, I would have words with the OS maker.
    The (near) future of mobile operating systems has to become more open, or the manufacturers will face the same anti-competitive suits that Microsoft faced in the late 90′s.

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