Summary:

paidContent 2012: At the Crossroads is today at The TimesCenter in New York. Hundreds of media, entertainment, info and tech execs will be there in person to talk about the best ways to make content pay. You can join us via our livestream.

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photo: Paul Vlaar

Last night, a longtime paidContent reader asked me about the theme of our flagship conference this year. “At the Crossroads,” I said. “Like every year,” he quickly replied. Well, yes and no. Yes, this digital CEO is in a business that perpetually seems like it’s at a crossroads. Here’s what’s different: paidContent 2010 was about experiments; paidContent 2011 was about results. Today’s paidContent 2012 is about both; for instance, we’re well past apps as an experiment and we’re seeing sustained results. We’re starting new experiments, new cycles. But we’re also at a point where companies large and small, legacy and always digital, have to stop looking across the road at a distant future and make hard decisions now.

If your responsibility is to make money from content, what should you do next? If the answer was easy, we’d all be on vacation. It’s not — which is why several hundred execs in media, entertainment, information and technology will be at The TimesCenter in New York today for top-level discussion about what’s working, what hasn’t and what’s showing the most promise. We’re hosting a star-studded roster of digital media leaders, including News Corp.’s Jon Miller, Pottermore CEO Charlie Redmayne; Martha Stewart COO Lisa Gersh; WordPress creator Matt Mullenweg; new USA Today Publisher Larry Kramer; and Condé Nast’s Bob Sauerberg. We’ll talk about making video pay, true cross-platform publishing, discoverability and much more.

Can’t make it in person? Our staff will be writing about it here, you can follow the hashtag #pc2012 — and, even better, you can join us virtually via the livestream of paidContent 2012 here.

Live-blogged stories from the event:

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