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Summary:

Big-six publisher Hachette Book Group is making free chapters of upcoming books from bestselling authors like James Patterson and Michael Connelly available through a new Facebook app.

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Big-six publisher Hachette Book Group is making free chapters of upcoming books from bestselling authors like James Patterson and Michael Connelly available through a new Facebook app.

The app, ChapterShare, lets Hachette publishing divisions, authors and retail partners post free chapters of books on their Facebook pages. Readers can preorder the books directly from the page and share links to sample chapters with their Facebook friends.

“Publishers need to become application developers in order to connect writers and readers more closely,” Hachette COO Ken Michaels said.

The first two authors to use the app are Michael Connelly, with a chapter from “The Black Box,” and James Patterson, with a chapter from “NYPD Red.”

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  1. Daniel Boucher, Partner, The JJCS Group Consultancy:
    At last a book publisher like Hachette understands the new paradigm of marketing books to today’s digital consumer. Direct B2C marketing around the platform managers.

  2. Seems like an important proactive development for the publishing industry and a great marketing strategy for Hachette. I’d expect the other big hitters to be scrambling for something similar asap.

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