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Summary:

paidContent 2012: At the Crossroads is only a day away — with a line up of Q&A, on-target sessions, new research and lots of time for networking with key decision makers.

I’m supposed to be grabbing a few hours of sleep before we start the last push for Wednesday’s paidContent 2012: At the Crossroads, our first paidContent event as part of GigaOM. But I’m a little too revved up now — in part from an e-mail thread I’ve been watching as the speakers in one session take their topic and run with it. I’m not going into the details here (that’s for Wednesday’s “The New Publishers” panel) but DigitalFirst’s John Paton, Vox Media’s Jim Bankoff and new USA Today publisher Larry Kramer have a lot of passion and know-how to pack into a discussion that could be twice as long and not come close to getting it all.

I’m also thinking about the range of interviews on tap, including two I’m doing. As president of Condé Nast, Bob Sauerberg is managing the translation of some of the magazine industry’s most iconic brands to a variety of devices and formats. In some cases, CN has tried to revive a brand by going pure digital, most famously with Gourmet Live. We’ll talk about what Sauerberg has learned, how committed CN is to app distribution, whether magazine consortium Next Issue Media can gain any meaningful traction and more.

Jon Miller is the chief digital officer of News Corp., the home of tablet tabloid pioneer The Daily, as revolutionary in its own way as USA Today was in 1982, and of a lot of digital experiments and acquisitions with mixed results (including MySpace, an acquisition Miller didn’t make but had to unwind after numerous rescue attempts failed). A current fixation for the former AOL CEO: video across properties, including the Wall Street Journal and IGN, not just the traditional sources of Fox networks and studios. And through it all, News Corp. has to protect its traditional billions and cope with the constant image hits in the UK. The same internet that offers so much potential revenue also makes it easy for every ripple to go tidal wave.

Other one-on-ones include:

  • betaworks CEO John Borthwick with GigaOM Founder Om Malik
  • VC Fred Wilson with Mathew Ingram, who outlined some ideas here
  • Pulitzer Prize-winning author Richard Russo will talk with our legal writer Jeff Roberts about the challenges facing authors from copyright to consolidation to pricing
  • Pottermore CEO Charlie Redmayne will talk to Laura Hazard Owen about taking a beloved brand digital
  • Automattic’s Matt Mullenweg in conversation with Anil Dash about platforms, power and disruption.

And that’s just part of the day. Check out the complete schedule and the full list of confirmed speakers is here.

The remaining ickets are selling fast — so if you want to take full advantage of the opportunities that come with networking from breakfast to closing cocktails, I strongly suggest you register now.

Thanks to our sponsors for their support. If you’re interested in sponsoring paidContent 2012, please contact eventsales@gigaom.com.

Register for paidContent 2012, May 23rd in New York on Eventbrite

Thumbnail image courtesy of Shutterstock user [Joshua Haviv].

  1. “The remaining ickets are selling fast ”

    Better hurry and get your icket now.

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