4 Comments

Summary:

Player FM. wants to make it easier to consume podcasts across different devices: The web-based curation and playback platform was launched by former Googler Michael Mahemoff just a few days ago, but Mahemoff is already thinking about bringing new ad formats and micropayments to podcasts.

4508252368_7f3078cc43_b

Podcasts may have fallen a bit out of fashion lately, but the new cloud-based podcast playback and discovery platform Player FM hopes that you’ll give the medium another chance. Launched by former Googler Michael Mahemoff just a few days ago, Player FM allows users to aggregate their personal podcast subscriptions online and play them on any computer or mobile device, right within the browser – no additional software required.

Mahemoff, who is a self-professed podcast fan, told me via email that his biggest motivation was the high barrier of entry for prospective listeners. “Getting into podcasts has been too hard for too long,” he said. Player.fm has only been up for a few days, but early observations led him to believe that most people would rather have an option to play individual podcasts on demand than subscribe to them via iTunes or any other podcast software. That’s why Player.fm puts a big emphasis on cross-platform web playback. From the site’s FAQ:

Player FM runs nicely in most modern smartphone and tablet browsers, including iPhones, iPads, and many Android devices… In most cases, you can switch to another app and the track will keep playing. On iPhones, iPads, and iPod Touches, you can also control playback on the lock-screen, just like with iTunes.

Player FM currently allows users to browse a curated directory and listen as well as subscribe to various podcasts. Each user’s subscriptions are aggregated in one single, personal feed, which can easily be shared with others as well. Mahemoff told me that he wants to add additional social features as well as the ability to review and curate podcasts. “Knowing what to listen to has always been a barrier with podcasts and I hope Player FM can improve the situation,” he told me.

But making podcasts more accessible is only one side of the coin for Mahemoff. He also wants to to help enhance the podcast standards to add options for micropayments through services like Flattr. This would make it possible for listeners to tip a podcaster with the click of a button.

Speaking of revenue: Mahemoff is also evaluating options to bring advertising to Player FM, but he believes that ad formats haven’t adapted to the world of podcasting yet. “In podcasts, everyone hears the same ad, no matter who they are or where they’re listening, and publishers cannot track effectiveness,” he told me, adding: “There’s a real opportunity to make ads more useful to listeners and more efficient for publishers. And if it supports more spoken-word content, that’s good by me!”

Image courtesy of Flickr user  zigazou76.

  1. Todd Cochrane Thursday, May 17, 2012

    The site is largely useless, just a handful of shows are listed.

    Share
    1. Michael Mahemoff Saturday, May 19, 2012

      It’s possible for listeners to add their own shows too by importing OPML or just adding a list of feeds, and search will be built to make the whole experience more accessible.

      Todd, if you feel any of your own shows at GNC should be listed in the featured channels you’re referring to, please let me know (mike@player.fm). I also plan to add a form for suggestions, it’s a common enough request. To be clear, right now, the channels are focused on high-quality content roughly at the frequency of once a week and relatively long form (15+ minutes, ideally 45 mins to an hour). A lot of this is mainly for consistency within each channel.

      Share
      1. Michael Mahemoff Saturday, May 19, 2012
  2. “Podcasts may have fallen a bit out of fashion lately”

    Seriously? That is a joke, right? I don’t have any idea where the author pulled that one from, but podcasting has not faded lately, but grown exponentially.

    As for the service, I can not find any part of the service that would entice me to add my podcast to the system. Perhaps they should have waited a bit before going public with the service.

    As a listener, I can’t see me using this service due to the incoherent layout and the lack of a search feature.

    I’m all for more venues for distributing podcasts to listeners, but this seems like an “epic fail” of execution of a launch.

    Share

Comments have been disabled for this post