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Summary:

Now that Pinterest has a big new investor and a $1.5 billion valuation, it needs to keep users engaged. One good way to do that is through e-mail.

Pinterest Weekly

Now that Pinterest has a big new investor and a $1.5 billion valuation, it needs to keep users engaged.

One good way to do that is through e-mail. So the image-sharing site has started sending users a weekly e-mail in an attempt to keep them engaged between pinning sessions. (Twitter just started doing the same thing.)

“Pinterest Weekly” features popular boards — one of them this week is user George Takei’s “Cats and Dogs” — and also shares “Pins You Might Like” from users’ friends.

  1. I just hope they don’t go overboard on the emails.
    It’s ok if I get an email once a week from a company, anything more than that – I’m looking for the unsubscribe link.

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  2. A weekly e-newsletter that features users? brilliant move. A weekly email is a great, cost-effective way to keep engagement up and build brand loyalty by giving people something to expect/look forward to each week. They could easily expand on this concept by including short interviews/quotes from artists, chefs, designers, etc. who have popular pinboards.

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  3. How do I stop the weekly email? I don’t want it at all and there is no option to stop it in the Settings/Change Email Preferences. It annoys the hell out of me that I can’t opt out of this “feature.”

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