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Summary:

The UK’s current best-selling single is nowhere to be seen in the first ever dedicated streaming music chart – but, elsewhere, anomalies are harder to spot.

Rita Ora
photo: Columbia Records

In the move from music ownership to music access, how might popularity evolve?

Anyone expecting to see a radical change in listening habits may be disappointed.

The first ever weekly top 100 chart of streamed plays, released by the UK’s Official Charts Company on Monday, is broadly similar to the chart of downloads purchases and, therefore, the overall singles chart.

The big news is, the UK’s current number-one single, by Rita Ora featuring Tinie Tempah, is merely #44 in the streaming chart. Instead, top spot goes to Carly Rae Jepsen’s Call Me Maybe, number four in the downloads counterpart.

But, despite only two tracks occupying the same position in both charts’ top 40, streaming appears to give more of a boost to current hits than to older songs.

  • Seventeen hit songs present in the downloads top 40 place even higher in the streaming chart, suggesting some popular current songs spin even more online.
  • Nine positions in the streaming top 40 are occupied by songs which don’t figure in the equivalent downloads chart at all. That means ongoing plays for Ed Sheeran (x3), Lana Del Rey (x3), Coldplay’s Paradise, Rihanna, Script and Usher tracks which are now selling less.
  • Tulisa is amongst the eight artists to be less popular in streaming’s top 40 than via downloads – in streaming, she is 14 places below her #2 downloads chart spot.

The chart is compiled using data from both free and ad-funded services including Spotify, We7, Napster, Deezer, Zune and ChartsNow.

“It shows the true longevity of a track in the life of a music fan beyond a track purchase,” an Official Charts Company spokesperson told paidContent, discussing Carly Rae Jepsen’s streaming chart-topper, which has falling in the counterpart downloads chart after spending four weeks at the top.

“It will be interesting to track what happens to the Rita track over the coming weeks as different forces come in to play. Will the added exposure that Rita will get in the media off the back of her number one single, and additional TV and radio airplay, for example, prompt people to look this track up on Spotify, Deezer etc?”

The spokesperson also revealed: “This chart is purely audio streaming, we are in advanced talks with video streaming services to create a separate standalone video streaming chart.” YouTube is the most-consumed music service.

Downloads Streaming
1 R.I.P.
RITA ORA FT TINIE TEMPAH
(COLUMBIA/ROC NATION)
CALL ME MAYBE
CARLY RAE JEPSEN
(INTERSCOPE)
2 YOUNG
TULISA
(AATW/ISLAND)
WE ARE YOUNG
FUN FT JANELLE MONAE
(ATLANTIC/FUELED BY RAMEN)
3 TOO CLOSE
ALEX CLARE
(ISLAND)
SOMEBODY THAT I USED TO KNOW
GOTYE FT KIMBRA
(ISLAND)
4 CALL ME MAYBE
CARLY RAE JEPSEN
(INTERSCOPE)
TOO CLOSE
ALEX CLARE
(ISLAND)
5 WE ARE YOUNG
FUN FT JANELLE MONAE
(ATLANTIC/FUELED BY RAMEN)
STARSHIPS
NICKI MINAJ
(CASH MONEY/ISLAND)
6 DRIVE BY
TRAIN
(COLUMBIA)
DRIVE BY
TRAIN
(COLUMBIA)
7 LIVE MY LIFE
FAR EAST MOVEMENT / BIEBER
(INTERSCOPE)
TITANIUM
DAVID GUETTA FT SIA
(POSITIVA/VIRGIN)
8 WHERE HAVE YOU BEEN
RIHANNA
(DEF JAM)
SHE DOESN’T MIND
SEAN PAUL
(ATLANTIC/VP)
9 LASERLIGHT
JESSIE J FT DAVID GUETTA
(ISLAND/LAVA)
PRIMADONNA
MARINA & THE DIAMONDS
(679/ATLANTIC)
10 SOMEBODY THAT I USED TO KNOW
GOTYE FT KIMBRA
(ISLAND)
212
AZEALIA BANKS FT LAZY JAY
(POLYDOR)
11 STARSHIPS
NICKI MINAJ
(CASH MONEY/ISLAND)
WILD ONES
FLO RIDA FT SIA
(ATLANTIC)
12 SPARKS
COVER DRIVE
(GLOBAL TALENT)
BOYFRIEND
JUSTIN BIEBER
(DEF JAM)
13 LET’S GO
CALVIN HARRIS FT NE-YO
(COLUMBIA)
LASERLIGHT
JESSIE J FT DAVID GUETTA
(ISLAND/LAVA)
14 PRIMADONNA
MARINA & THE DIAMONDS
(679/ATLANTIC)
TURN ME ON
DAVID GUETTA FT NICKI MINAJ
(POSITIVA/VIRGIN)
15 SO GOOD
BOB
(ATLANTIC)
YOUNG
TULISA
(AATW/ISLAND)
16 CAN’T SAY NO
CONOR MAYNARD
(PARLOPHONE)
CAN’T SAY NO
CONOR MAYNARD
(PARLOPHONE)
17 BOYFRIEND
JUSTIN BIEBER
(DEF JAM)
I WON’T GIVE UP
JASON MRAZ
(ATLANTIC)
18 TURN UP THE MUSIC
CHRIS BROWN
(RCA)
TAKE CARE
DRAKE FT RIHANNA
(CASH MONEY/ISLAND)
19 PART OF ME
KATY PERRY
(VIRGIN)
DOMINO
JESSIE J
(ISLAND/LAVA)
20 212
AZEALIA BANKS FT LAZY JAY
(POLYDOR)
WE FOUND LOVE
RIHANNA FT CALVIN HARRIS
(DEF JAM)
21 TITANIUM
DAVID GUETTA FT SIA
(POSITIVA/VIRGIN)
PART OF ME
KATY PERRY
(VIRGIN)
22 TURN ME ON
DAVID GUETTA FT NICKI MINAJ
(POSITIVA/VIRGIN)
SO GOOD
BOB
(ATLANTIC)
23 SHE DOESN’T MIND
SEAN PAUL
(ATLANTIC/VP)
DRUNK
ED SHEERAN
(ASYLUM)
24 I WON’T GIVE UP
JASON MRAZ
(ATLANTIC)
PARADISE
COLDPLAY
(PARLOPHONE)
25 HEY SOUL SISTER
TRAIN
(COLUMBIA)
N****S IN PARIS
JAY-Z & KANYE WEST
(ROC-A-FELLA)
26 SWEET DISPOSITION
TEMPER TRAP
(INFECTIOUS MUSIC)
NEXT TO ME
EMELI SANDE
(VIRGIN)
27 MY KIND OF LOVE
EMELI SANDE
(VIRGIN)
THE A TEAM
ED SHEERAN
(ASYLUM)
28 SEXY AND I KNOW IT
LMFAO
(INTERSCOPE)
LET’S GO
CALVIN HARRIS FT NE-YO
(COLUMBIA)
29 TAKE CARE
DRAKE FT RIHANNA
(CASH MONEY/ISLAND)
TURN UP THE MUSIC
CHRIS BROWN
(RCA)
30 WILD ONES
FLO RIDA FT SIA
(ATLANTIC)
LEGO HOUSE
ED SHEERAN
(ASYLUM)
31 NEXT TO ME
EMELI SANDE
(VIRGIN)
EARTHQUAKE
LABRINTH FT TINIE TEMPAH
(SYCO MUSIC)
32 ALL I KNOW
MATRIX / FUTUREBOUND / BINGHAM
(3 BEAT/AATW)
BORN TO DIE
LANA DEL REY
(POLYDOR)
33 ORDINARY PEOPLE
JOHN LEGEND
(SONY MUSIC)
BLUE JEANS
LANA DEL REY
(POLYDOR)
34 EXPRESS YOURSELF
LABRINTH
(SYCO MUSIC)
LEVELS
AVICII
(ISLAND)
35 MAMA DO THE HUMP
RIZZLE KICKS
(ISLAND)
GREYHOUND
SWEDISH HOUSE MAFIA
(VIRGIN)
36 DOMINO
JESSIE J
(ISLAND/LAVA)
MAMA DO THE HUMP
RIZZLE KICKS
(ISLAND)
37 GREYHOUND
SWEDISH HOUSE MAFIA
(VIRGIN)
VIDEO GAMES
LANA DEL REY
(POLYDOR)
38 SILHOUETTES
AVICII
(ISLAND)
THE MAN WHO CAN’T BE MOVED
SCRIPT
(PHONOGENIC)
39 I’M YOURS
JASON MRAZ
(ATLANTIC)
SEXY AND I KNOW IT
LMFAO
(INTERSCOPE)
40 N****S IN PARIS
JAY-Z & KANYE WEST
(ROC-A-FELLA)
CLIMAX
USHER
(RCA)

sss


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  1. Ross Hinkle Tuesday, May 15, 2012

    any audio streaming chart analysis that doesn’t include rdio plays is at best incomplete, at worst irrelevant.

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