How many apps on your phone do you use on a daily basis? Moving your product from a novelty to a habit is tricky, but Localmind CEO, Lenny Rachitsky thinks he’s found a way to make it happen and open up in this video interview.


Think of the number of apps you’ve downloaded to your phone. Now think the of number of apps that you actually use. It’s probably only a handful. Turning an app or a product into a habit for users is a tricky undertaking for a mobile developer. So how do you make your app or product or service as vital as email, Facebook and Twitter?

Localmind founder and CEO Lenny Rachitsky has devoted a lot of time to thinking and exploring that very question. Localmind is a service that lets users ask questions such as “Is Bar X crowded?” Through Localmind, someone at Bar X will reply.

In today’s episode of See Founders Run, Rachitsky walks us through some of his experiences, and how he wants Localmind to be less of a novelty and more of a habit for his users. In this short video interview, he explains:

  • The importance of cues, routines and rewards
  • The power of the push notification
  • Finding a big enough problem to solve to make a product a habit

Be sure to check out other episodes of See Founders Run:

Derek Dukes on product iteration
Snapguide’s Daniel Raffel on hiring a killer launch team

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  1. Somebody has been reading the book “The Power of Habit” by Charles Duhigg…

    1. jonathanwhiting cmfryer Tuesday, May 15, 2012

      @cmfryer I will have to read that book

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