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Summary:

Let it never be said that the cloud computing wars are boring. Within hours of being blasted for locking developers into its ever-rising cloud stack, Amazon announced new managed database services and Elastic Beanstalk support for thousands of Microsoft-centric developers.

Amazon CTO Werner Vogels
Amazon CTO Werner Vogels

Amazon CTO Werner Vogels

Let it never be said that the cloud computing wars are boring. Within hours of being blasted for locking developers into its ever-rising cloud stack, Amazon announced new managed database services and Elastic Beanstalk support targeting thousands upon thousands of Microsoft-centric developers.

Late on Tuesday, Amazon posted on its AWS blog that Microsoft SQL Server is now part of AWS’ relational database service (RDS) program. RDS already supported MySQL and Oracle databases.

Customers could already spin up Windows and SQL Server instances on Amazon EC2 but that required DBA expertise and customers had to manage those work loads. RDS provides a more easily consumed managed database service.

Amazon’s Elastic Beanstalk PaaS, which had supported PHP and Java, now adds .NET to the mix.

The news shows just how tightly contested this battle among cloud providers for developers has gotten. Earlier on Tuesday, Tier 3 announced availability of its new CloudFoundry-based PaaS — which also boasts  .NET support. At the same time, Microsoft is trying to get .NET and non-.NET developers alike to develop applications for and host them on its Azure PaaS. And VMware is pushing Cloud Foundry as the PaaS that straddles all the major IaaS players.

And as Amazon adds more services to its infrastructure as a service, the line between IaaS and PaaS is getting blurrier.

Pretty soon we’re going to need a scorecard.

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  1. Keith Townsend Tuesday, May 8, 2012

    That’s pretty ironic Barb. Amazon is an incredibly powerful force in both market share and mind share. I had a project a few months ago that I had to identify potential cloud vendors for some Windows based workloads and presented some of the more popular Windows based cloud providers excluding AWS. The customer (who doesn’t know much about cloud) came back and asked me to propose AWS as an option as well.

    I know I got hammered in your previous post about if Openstack is too late but Amazon is obviously not sitting around waiting for competition to happen.

    As a systems integrator, I’m a fan of competition and this news will be great news long term for competition however, the short term I still say Openstack “feels late.”

  2. Competition is great for the end user, I say break out the scorecard!

    1. agreed…. I certainly need one.

  3. Developers,developers,developers,developers,developers,developers,developers,developers,developers,developers,developers,developers,developers,developers,developers,developers,

      1. Glad that Sinofsky and not this psycho is running the company now :)

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