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Summary:

Cable and broadband business veteran Lou Borrelli will head marketing for a start-up trying to make good on the promise of TV Everywhere. NimbleTV wants to make multi-channel subscribers pay a fee on top of what they’re already shelling out to stream their video anywhere.

Lou-Borrelli
New York-based start-up NimbleTV has named longtime cable and broadband industry veteran Lou Borrelli as its new chief marketing officer.
Borrelli has been involved with the media technology company since last year, serving as an advisor and investor. He’ll now oversee all aspects of NimbleTV’s marketing, including communications, strategy and business development.
He’ll report to NimbleTV CEO Anand Subramanian.
As described in April by GigaOm’s Ryan Kim, NimbleTV offers a kind of boxless Slingbox and DVR service, allowing cable, satellite and telco TV subscribers the ability to stream their video content on myriad digital devices. The company is seeking to work with multi-channel operators and charge a fee to consumers on top of what they’re already paying to these companies.
For his part, Borrelli previously served as resident and CEO of NEP Broadcasting, an international provider of outsourced tele-production services critical to the delivery of live sports and entertainment events.
Prior to joining NEP, he was senior VP of broadband for America Online, responsible for developing AOL’s High Speed Broadband business plan, managing the commercial launch of AOL High Speed Cable to Time Warner Cable customers, and developing distribution partnerships for AOL across the cable television and telecommunications industries.

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  1. Kris Tuttle Monday, May 7, 2012

    Interesting technology and company but sounds like the cable companies will still be calling the shots vis a vis access and pricing. They certainly need help with marketing. Consumers cutting the cord balk at the monthly expenses but the right package could bring them back. Needs to be smart though and a home run from the *consumer* viewpoint. Will that ever happen in cable?

  2. Steve Symonds Monday, May 7, 2012

    Lots of “sizzle” but so far no “steak”. When will Nimble TV show us the beef? (Apologies to my vegan colleagues for the carnivorous metaphors).

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