Comments on: Is the 1% rule dead? The BBC thinks so, but it’s wrong

By: David Cushman

David Cushman — Mon, 28 May 2012 06:52:52 +0000

It is our normal state to participate in the things that matter to us. Removing the tech barriers reveals this simple truth. Take a look around any busy restaurant on any evening. You won’t see 1 per cent or 10 per cent contributing to the social activity. Closer to 100.

By: jdw

jdw — Mon, 14 May 2012 07:45:00 +0000

is BBC Radio 1′s reach of 13 million on radio or online … if it’s a radio figure ‘stead online then your premise is fundamentally flawed.

By: stephendale

stephendale — Wed, 09 May 2012 13:32:17 +0000

I’m not too sure about the pyramid diagram you’ve used, which appears to aggregate at 111, whereas I’ve always used 1-9-90 to equate to a percentage, i.e. 1% original contribution, 9% interact, and 90% ‘lurk’. However, I’m being picky. The gist of your argument is exactly right, and despite what Daniel says…on this occasion the BBC are wrong!

By: Janet Lam

Janet Lam — Tue, 08 May 2012 12:51:56 +0000

Bobbie, read the BBC article initially, & think you’ve made a good case for not trusting the stats. this blog post http://blog.getsponge.com/online-participation/ had a link to this article and raises some further points on online participation.

By: Nathan Schor

Nathan Schor — Mon, 07 May 2012 00:47:15 +0000

Nice thinking. I wonder how they’ll respond now that you have pointed out the key difference they missed. Most likely they had a point to make and went out and found only the data to support their claim.

By: Sasa Marinic

Sasa Marinic — Sun, 06 May 2012 18:17:49 +0000

Reblogged this on Sasa Marinic and commented: Is the 1% rule dead? The BBC thinks so, but it’s wrong

By: Daniel

Daniel — Sun, 06 May 2012 14:21:27 +0000

The BBC are never wrong and you’re clearly are…