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Summary:

The Financial Times is preparing to kill off its iPad and iPhone app for good, signalling its final conversion from executable-app to web-app publishing.

Financial Times iPad

The Financial Times is preparing to kill off its iPad and iPhone app for good, signalling its final conversion from executable-app to web-app publishing.

The news publisher launched a HTML5 web app and pulled its iOS app off iTunes Store in mid-2011 but left the iOS version usable by subscribers with it already installed.

Now, however, the FT will render the iOS app unusable by its remaining users over the next month, as it completes its HTML5 migration.

It is taking the step because only a relative handful of users remain and because it can no longer continue to maintain features inside the app.

The publisher recently acquired Assanka, the development house which coded its HTML5 web app, and this week announced it had been rebranded “FT Labs”.

The outfit will “bring the FT further into the web development community”, according to founder Andrew Betts (release), and is staging an FT hack day on May 23 and 24.

The web app userbase  overtook that of the iOS app within three months of launch.

Mobile now contributes 12 percent of new FT subscriptions and 19 percent of FT.com web traffic, according to the publisher.

Discuss digital publishing strategy with FT.com Managing Director Rob Grimshaw at paidContent 2012: At The Crossroads in New York on May 23, 2012.

  1. Sparta Kakanjac Wednesday, May 2, 2012

    Cool

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  2. José Antonio Sánchez Thursday, May 3, 2012

    Hey @RobertAndrews. Great story here. Crossplatform publishing (HTML5) is the future.

    Btw, check out @Uberflip’s HTML5-powered self-publishing software

    http://www.uberflip.com

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  3. It would be interesting to have some information about the economics of this decision. Does the web-app approach mean that FT doesn’t have to pay Apple’s 30% cut?

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  4. Yes, web-apps run within the web and there is no 30 percent fee for commerce, sale of,etc.. . Generate your ‘Fast App’ biztag now at biztag.com. Create in minutes, deploy instantly on the web, mobile devices, T.V., print, while measuring user activity and efficiently retargeting conumers. Oh yea and Biztag’s are FREE, enjoy!

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