Comments on: SigFig offers to tune up your investment portfolio http://gigaom.com/2012/05/01/sigfig-offers-to-tune-up-your-investment-portfolio/ Thu, 23 May 2013 18:21:58 +0000 hourly 1 http://wordpress.com/ By: Amrita Mathur http://gigaom.com/2012/05/01/sigfig-offers-to-tune-up-your-investment-portfolio/#comment-838011 Wed, 02 May 2012 14:14:40 +0000 http://gigaom.com/?p=516205#comment-838011 SigFig said they want to bring high quality advice and analytics to all investors, not just those that can afford the best service. Yet they make their money (in some cases) by receiving referral fees or a percentage of management fees from brokerages.

Interesting model.

]]> By: sparkey http://gigaom.com/2012/05/01/sigfig-offers-to-tune-up-your-investment-portfolio/#comment-837531 Tue, 01 May 2012 14:19:01 +0000 http://gigaom.com/?p=516205#comment-837531 “SigFig makes its money, in some cases, by getting referral fees from brokerages. Some advisors also provide a percentage of their management fees to SigFig for sending them clients. But the company said it relies on the best data to make recommendations and referrals and isn’t guided by potential revenue.”

Hmm…. quis custodiet ipsos custodes?

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