It seems all you need is a juxtapose and you can ride the hype wave too.

I thought all this was vetted in the ’80s as being along with hierarchical and networked databases. A litany of them failed for obvious reasons, the results were poor and the technology makes the data cost effectively unmanageable.

Dealing with “big” anything is an issue for the infrastructure providers, not the consumers. Its the providers problem, for some reason the media presents it as the consumer’s.

We as consumers need to return to the basics, DWIM which originated in the mid 60s as a concept and a command. With the liberal access to information we need it more than ever.