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Summary:

Care.com, the Reid Hoffman-backed care giver service, is taking its first international leap, bringing its services to the UK. The six-year-old Waltham, MA-based company has built an international platform and plans on expanding to several other countries this year.

care.com

Care.com, the Reid Hoffman-backed care giver service, is taking its first international leap, bringing its offerings to the UK. The six-year-old Waltham, MA-based company has built an international platform and plans on expanding to several other countries this year.

Care.com offers a marketplace to find all kinds of care services, from babies and children to pets, homes and seniors. The service has more than 1.5 million registered caregivers on the platform and has 6 million monthly visits to its website. Care.com charges users a subscription fee and in return provides reference checks, secure messaging and monitoring of care givers.

In the UK, Care.com is launching with thousands of caregivers and is working with local care experts to develop its UK services. Sheila Lirio Marcelo, founder and CEO of Care.com, said the expansion of Care.com helps the service tap into the growing need for caregiving all over the world. She said starting in the UK is also beneficial because Care.com can learn a lot from Britain’s history of professional care giving.

“The goal is to be a global hub for care,” said Marcelo. “It’s a global issue. I’m an immigrant and when I came to this country, I didn’t have family to care for my kids or my father when he had a heart attack. That’s a real issue that families face wherever you live.”

Care.com founder Sheila Lirio Marcelo

Marcelo declines to say how many users are on the service. But she said revenue and bookings have been doubling each year and the company is profitable. The platform covers 99 percent of zip codes in the U.S. for child care and has 93 percent coverage of in-home caregivers for senior care. In recent years, Care.com has been going deeper in its verticals adding more features like a concierge service for seniors and an employer program that works with companies to help their employees find care options.

Care.com has raised $61 million to date including a $25 million investment last fall from USAA, a financial services and insurance provider, which focuses on military families and veterans. Other investors include New Enterprise Associates, Matrix Partners, Trinity Ventures and Hoffman, who invested in Care.com’s Series A round. Marcelo said Care.com is trying to tackle the entire care life cycle of families, whose needs change over time.”We want to be the Amazon for care,” said Marcelo. “We have the ability to target a mom who is often the same decision maker on house keeping, pet care, child care and caring for a parent.”

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  1. Noticed that CareGuide.com has a very similar business model and is using domains like Sitter.com and Housekeeper.com – looks like this space is starting to heat up!

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  2. John Philip Green Monday, April 23, 2012

    Great business model.

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