Summary:

Pottermore CEO Charlie Redmayne joins us at paidContent 2012: At The Crossroads.for a look at what it takes to take a beloved brand digital — and the DRM strategy for J.K. Rowling’s insanely popular Harry Potter collection.

Charlie Redmayne

What is 2012′s most exciting digital book publishing initiative? The answer has to be J.K. Rowling’s Pottermore.com, the massively popular Harry Potter interactive site and e-bookstore that just opened to a general audience. We’re thrilled to announce that Pottermore CEO Charlie Redmayne is joining us at paidContent 2012: At The Crossroads, May 23rd in New York, to share insights about building a presence for a well-known brand, its business model, successes and challenges.

Redmayne, former EVP and chief digital officer of HarperCollins, calls Pottermore “a hugely exciting project which will take one of the greatest brands in literature into a digital future.” Redmayne oversaw the March launch of Pottermore’s e-bookstore — which is selling the Harry Potter series as e-books and digital audiobooks for the first time ever — and the sale of over $1.5 million worth of e-books in the first three days.

With the full Pottermore site now open to a general audience, Redmayne comes to paidContent 2012 with first-hand experience in launching a successful interactive fan community and selling DRM-free e-books to that community directly. And though the boy wizard is in many ways a unique case, Redmayne will share how others can learn from Pottermore.

We’ll discuss much more about the changing publishing landscape at paidContent 2012. Register today to join us at The TimesCenter in New York on May 23rd for paidContent 2012 and take part in a day-long conversation about the best ways to create, distribute and make money from content. In addition to Redmayne, speakers include Pulitzer Prize-winning author Richard Russo. The full list of confirmed speakers is here, with more to come.

If you’re interested in sponsoring the event, please contact eventsales@gigaom.com.

Register for paidContent 2012 in New York, NY on Eventbrite

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