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Summary:

Google has closed down One Pass, the paid content platform for publishers that it rolled out in February 2011 and revamped in February 2012.

Google One Pass

Google has closed down One Pass, the paid content platform that it rolled out in February 2011 and revamped in February 2012.

On the Google Blog, the company writes:

One Pass, our payment platform for online news publishers, has been shut down. We are working with existing partners to make the transition from One Pass to other platforms, including Google Consumer Surveys. While One Pass is going away, we will continue working with publishers to build new tools.

Only a few newspapers, like the Richmond Times Dispatch and Southeast Missourian, ever signed up to use One Pass.

Google Consumer Surveys, unveiled last month, lets publishers monetize content by enacting a “paywall substitute” that gives readers the choice of taking a microsurvey in order to read an article.

In the same post, Google announced that it is closing the Google Related toolbar, Google Patent Search (which will be folded into regular Google search) and some other small programs.

  1. (I work on Google Patent Search.)

    We’re not shutting Patent Search down. In fact, we’re expanding it. The blog post was merely about redirecting the Patent Search *home page* (to google.com in Patents Mode.) The search works the same as before, and all the content is still there.

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    1. I am glad to hear that! Google Patent search is very useful and I’d hate to see it folded into broad search. There might be some interesting ways to show related content in patent search results but that’s another story…

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  2. (I work on Google Patent Search.) We’re not closing Patent Search — in fact, we’re expanding it. We’re simply redirecting the old Patent Search home page to google.com in “Patents Mode”. Searches for patents work the same as before.

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  3. Thanks for the update, Laura. While paywall alternatives like Google’s Consumer Surveys (or “content locking” as the method is commonly called) can be effective, it’s important to make sure you’re using the right tool for your audience. Frankly, the wrong tool can harm, rather than help, your bottom line. For example, web publishers who don’t necessarily have premium content (such as a food blogger, for example) might want to explore other options. One effective method is showing advertisements in-between viewing pages, which is another way to make money without charging visitors or taking up too much of their time. These can work for a wide range of publications from social sites to large newspapers, to small blogs, and more.

    – Peter Tarr, Impending CEO, MonetizeDigital

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