By: Daniel Lopez

Daniel Lopez — Thu, 19 Apr 2012 15:28:43 +0000

Hi there, I am the BitNami CTO. Thanks for the write up. We do not feel threatened by this new Amazon offering, and we are quite happy to be one of their launch partners and be able to reach an even wider audience. Having said that, when you decide to build your business on top of a platform, be it Amazon, Facebook or iOS you need to always keep in mind the platform vendor. You raise pretty good points about how this is going to affect other companies, specially those building PaaS offerings. In general, the closest to ‘infrastructure’ that your offering looks like, the bigger the chances that you will find yourself competing with Amazon. When that happens, many vendors argue that is fantastic as it ‘validates the market’. Yeah, right, the same way Microsoft releasing Office validated the market for WordPerfect. That is basically why we decided to focus on the application layer, as it allows bigger maneuver room to benefit from Amazon’s growth without necessarily getting into its path and becoming roadkill.

Forget PaaS. The next battlefield in cloud is going to be apps and the
AWS marketplace is just the first cannon shot being fired :)

By: Richard

Richard — Thu, 19 Apr 2012 14:12:52 +0000

For AWS partners looking to sell in the Marketplace, I’d have thought the following is likely to be quite a concern;
“For software delivered to customers as Amazon Machine Images (AMIs) and sold directly via the AWS Marketplace, AWS Marketplace collects software charges from the software buyer on behalf of the software vendor; 80% of the funds collected are dispersed to the software vendor and AWS Marketplace charges a service fee of 20%.”
20% is quite a leap from the the precursor offering from AWS, DevPay, for which the charges from AWS were more like 3 or 4%. It’s certainly a hell of a premium for the priviledge of selling in AWS

Comments on: Amazon launches cloud app store (and eats ecosystem?)

By: Daniel Lopez

By: Richard