Summary:

Marking a continued shift in its strategic allegiance toward the traditional multi-channel TV service model, Starz has extended its carriage deal with DirecTV, giving the satellite company access to online content for its new TV Everywhere product.

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Marking a continued shift in its strategic allegiance toward the traditional multichannel TV service model, Starz has extended its carriage deal with DirecTV, giving the satellite company access to online content for its new TV Everywhere product.

Currently in beta, DirecTV Everywhere will have rights to Disney and Sony movies distributed under Starz’s pay TV deals, as well as Starz original series including the newly launched Magic City.

Starz is among the first companies to sign on as a program supplier to the DirecTV initiative. (A carriage deal signed with Fox cable networks including FX last year also has provisions that let DirecTV present shows online, according to Fierce Cable.)

Within DirecTV Everywhere, which will launch later this year, those who subscribe to the No. 2 multichannel operator in the U.S., as well as Starz, can view the premium network’s movies and series on smart phones, tablets, game consoles, etc.

Under the broad blanket of the cable/satellite/telco business’ TV Everywhere initiative, DirecTV joins large multichannel operators like Comcast, Cablevision and Dish Network, and program suppliers including HBO in launching authenticated online services for subscribers.

As for Starz, it was just last year that the company chose not to renew a content deal with Netflix, the company perhaps most responsible for the multi-channel industry’s headlong launch into TV Everywhere. Since that time, Starz signed a licensing deal Dish Networks’ Blockbuster Movie Pass service, too.

Terms of the DirecTV/Starz deal extension were not announced.

However, under the agreement, DirecTV will continue to offer programming from Startz Entertainment’s 15 Starz and Encore channels to its nearly 20 million subscribers.

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