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	<title>Comments on: Chartbeat raises $9.5M to give publishers better radar</title>
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	<link>http://gigaom.com/2012/04/16/chartbeat-raises-9-5m-to-give-publishers-better-radar/</link>
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		<title>By: Thad McIlroy</title>
		<link>http://gigaom.com/2012/04/16/chartbeat-raises-9-5m-to-give-publishers-better-radar/#comment-831357</link>
		<dc:creator><![CDATA[Thad McIlroy]]></dc:creator>
		<pubDate>Tue, 17 Apr 2012 20:35:14 +0000</pubDate>
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		<description><![CDATA[As a freelancer I&#039;m finding it increasingly oppressive to find my editors staring at data such as this while increasingly ignoring content on its own merits. If this plethora of analytic data allowed me to be a better journalist or my editors to be better editors, I would cheer it on. As it is, all content is quickly siphoned into the hit machine, where one can score tactical trimphs but never truly win the war.
.
Measurement is a good thing. It&#039;s just not the only thing, particularly when the measurement is too finely focused.]]></description>
		<content:encoded><![CDATA[<p>As a freelancer I&#8217;m finding it increasingly oppressive to find my editors staring at data such as this while increasingly ignoring content on its own merits. If this plethora of analytic data allowed me to be a better journalist or my editors to be better editors, I would cheer it on. As it is, all content is quickly siphoned into the hit machine, where one can score tactical trimphs but never truly win the war.<br />
.<br />
Measurement is a good thing. It&#8217;s just not the only thing, particularly when the measurement is too finely focused.</p>
]]></content:encoded>
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		<title>By: Warren</title>
		<link>http://gigaom.com/2012/04/16/chartbeat-raises-9-5m-to-give-publishers-better-radar/#comment-830851</link>
		<dc:creator><![CDATA[Warren]]></dc:creator>
		<pubDate>Mon, 16 Apr 2012 16:29:24 +0000</pubDate>
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		<description><![CDATA[Great new interface. I&#039;m sticking to Woopra though, they provide far more details and have been doing this for years.]]></description>
		<content:encoded><![CDATA[<p>Great new interface. I&#8217;m sticking to Woopra though, they provide far more details and have been doing this for years.</p>
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