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Summary:

The newest version of Sincerely’s Postagram app adds a QR code to all post cards sent out, which — when scanned by a QR reader that was just added to the app — lets recipients download a digital copy of the photo and share it on Twitter.

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So you just got a Postagram from one of your friends. Great! But what if you want to upload it to the internets, to show off the cool post card someone sent you?

Until now, you most likely took a picture of that post card and sent it to Twitter or Facebook. Which is cool and all, but it also means that it was probably out of focus or there was reflection from the flash or it was off-center or whatever. In other words, your digital picture of a physical postcard of your friend’s digital photo ends up looking pretty crappy, which takes away the entire point of your post on the social networks.

The newest version of the Postagram app solves all those #firstworldproblems. It does so by adding a QR code to all post cards sent out, which — when scanned by a QR reader that was just added to the app — lets recipients download a digital copy of the photo and share it on Twitter. It also lets the sender of the post card know it was received — success!!! — and automatically adds the senders’ address to the recipients’ address book so they can send their own Postagrams in reply.

Matt Brezina, CEO of Sincerely (the company behind the app), admitted that most Postagram recipients have probably never scanned a QR code, which is one reason the post cards don’t actually mention “QR.” Instead, it instructs users to “scan the stamp with the app.” Once they do so, both recipient and sender will receive credit toward their next Postagram.

The notification aspect is just one part of Sincerely’s attempt to bridge the physical and digital aspects of sending a post card. Senders will also be able to get notifications and track the Postagrams they send, letting them know when cards and other Sincerely products hit the mail stream, when they reach the first post office, and when they get to the recipient’s local post office. And, of course, they’ll know when the QR code is scanned by the recipient.

Finally, the app seeks to connect users by letting any Sincerely or Postagram user send a card to another user without actually having to know his or her address. With the new feature, called Sincerely Magic, the iPhone app will scan your address book and users will be able to connect so long as they have another user’s email address. If the intended recipient already has his or her address stored by Sincerely, an “S” will appear next to his or her name in the sender’s address book.

The idea, according to Brezina, is for Sincerely to become the new White Pages, by allowing users to send gifts without having to know anything more than an email address. And when/if it reaches critical mass, users won’t even need a physical address for their friends if they want to send something cool. That’s the plan, at least.

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  1. Thanks Ryan. We’re excited to see our customer’s response to these new features. With the QR stamp, we are basically making an existing behavior we were already seeing among users, easier & integrated into the app. We’re also excited to see Sincerely customers surprise each other with cards when they use Sincerely magic. Great write-up

    1. @Jeremy – i agree most implementations of QRs are not well thought out – and very clumsy. And I like Herbert Bay’s approach. When his approach becomes more popular (mobile scanning SDKs, etc) we’d definitely consider using it. Either way – connecting physical to digital is something that we entrepreneurs need to solve – it is just way too valuable & interesting to ignore

  2. Postagram should have used pixlinQ (mobile visual search) powered by LTU technologies instead of QR codes!!

  3. Very cool use of a QR code from some cool innovators. I blogged about Postagram back around Valentine’s, noting that cards could also be shared via social media: Postcards From the Social Media Edge. Now not only does that get easier, but it’s got built-in confirmation, too. Sweet.

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